As Woody Allen once said: “I don’t know the question, but sex is definitely the answer.” It’s true humans like having sex. My neighbours like having sex (especially while they were in COVID-19 quarantine). The postman likes it. Old folks living in nursing homes like
The future of work is not about remote working or working from home. The reality is Australia’s communications and marketing professionals face a fundamental restructure of our industry and the way we engage in work. How well companies communicate, influence and connect with customers (existing
The easing of COVID-19 restrictions from this month, allowing metropolitan-based Australians the ability to travel within their states and territories, will not only aid regional Australia in its recovery, but offers renewed opportunity for advertisers to connect with Boomtown audiences and domestic tourists. Boomtown, the
As the fastest growing digital ad format in Australia it’s no secret that marketers (and consumers) see huge value in digital video. Although launching an effective video campaign might seem simple… Step 1: create a powerful ad Step 2: target the right audience …marketers are concerned
Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8 per cent according to the IAB Australia Online Advertising Expenditure Report (OAER). The report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday
Image: iStock As we’re approaching the end of financial year, it’s a good idea to have a plan in place for the weeks ahead. In the age of COVID-19, EOFY plans and sales involve keeping an eye on fulfilling orders, taking into account delays with
Google is helping small businesses better understand consumer trends, launching a rising retail categories tool on Think with Google. The tool identifies fast-growing, product-related categories in Google Search, the locations where they’re growing, and the queries associated with them. Google says it hopes the feature
The COVID-19 crisis has thrown up many challenges for people and businesses across the liquor and hospitality sector, but marketing expert Trish Barry has outlined some key pointers for success at this time. Speaking at a webinar for Wine Australia, Barry, whose Mastermind Consulting team
Now, during the time of CV-19, is the time to adopt vertical video and social ads… It’s still too early to say how profound or permanent many changes in marketing practices will be as a result of the COVID-19 crisis. However, we can already predict
Selecting a business marketing strategy can be daunting. With countless marketing tools and features at your disposal, how do you know which strategy offers the most bang for your buck? How should I market my business? When it comes to business marketing, the sky’s the
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