Curating Content


6 Reasons your SME’s content marketing isn’t working

Has your small business invested time and money into creating original content but is thus far getting no returns on your investment of resources? If that’s the case, it’s likely your small business content marketing strategy isn’t working. Here are 6 common content marketing SME

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7 Christmas marketing tips; create a festive online experience

Many retailers transform their storefronts for the Christmas shopping season. Magical wonderland settings help customers get in the mood for gift-giving, but COVID-19 could affect customers’ willingness to shop in-store this festive season.To adapt, business owners need to rethink how they can develop unique, omnichannel

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Low open rate? Follow these 5 email marketing tips

Targeted email marketing is an extremely effective way to reach your customers and drive sales. According to one report by consulting firm McKinsey, email marketing is nearly 40 times more effective for acquiring customers than Twitter and Facebook combined. But it’s an art. You need to make

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7 Steps to build your small business’s brand strategy

Competition in the digital age is fierce, and today’s consumers demand authenticity. They expect businesses to have similar principles and values they’re able to align themselves with. The only way of ensuring a competitive edge ultimately comes down to distinguishing yourself from every other business

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5 Shifts happened in retail right now

Retailers’ relative performance in capital markets starkly demonstrates a pandemic-driven acceleration of ongoing industry shifts. This means those that wish to keep up need to speed up. Confined indoors, consumers did not remain idle. Despite incomes shrinking significantly for many—especially in Asia, where government stimulus

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4 Key ways to communicate with the ‘customer of now’

We are currently living against a complex backdrop of personal, societal and global tension. On the positive side, we are seeing more connection, sustainable and ethical consumerism and a resolve to drive positive change. On the negative,  we are witnessing a reality of continued social

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Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link:
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