Many retailers transform their storefronts for the Christmas shopping season. Magical wonderland settings help customers get in the mood for gift-giving, but COVID-19 could affect customers’ willingness to shop in-store this festive season.To adapt, business owners need to rethink how they can develop unique, omnichannel
Targeted email marketing is an extremely effective way to reach your customers and drive sales. According to one report by consulting firm McKinsey, email marketing is nearly 40 times more effective for acquiring customers than Twitter and Facebook combined. But it’s an art. You need to make
Competition in the digital age is fierce, and today’s consumers demand authenticity. They expect businesses to have similar principles and values they’re able to align themselves with. The only way of ensuring a competitive edge ultimately comes down to distinguishing yourself from every other business
A fantastic product, along with an effective marketing and communications strategy, can pave the way for solid customer relationships. However, your customers can have different interests and requirements. They could be industry experts who already know a lot about what your product does. Your marketing
There are few things more essential to the success of your small business than an effective marketing strategy. You might have a great product, but if no one knows it exists, you’ll never get off the ground. With that in mind, here are six tips
Time hasn’t moved at a normal pace since the COVID-19 pandemic hit, which is why it probably shouldn’t be a surprise that we’re more than halfway through 2021. To avoid getting caught out by the constant pace of change, it’s a good idea to start
Retailers’ relative performance in capital markets starkly demonstrates a pandemic-driven acceleration of ongoing industry shifts. This means those that wish to keep up need to speed up. Confined indoors, consumers did not remain idle. Despite incomes shrinking significantly for many—especially in Asia, where government stimulus
We are currently living against a complex backdrop of personal, societal and global tension. On the positive side, we are seeing more connection, sustainable and ethical consumerism and a resolve to drive positive change. On the negative, we are witnessing a reality of continued social
Is your digital marketing failing to raise your bottom line and outshine your competition? While it’s not uncommon to see campaigns miss the mark, there are ways to quickly turn the tables. Done well, digital marketing delivers great results from more quality leads to strong
Nearly 80 per cent of respondents to a new global survey have said it isn’t enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people’s true lifestyles and cultures. The
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