Curating Content
The growth of AI and its impact on communications
The key to guiding your communications is, as always, the effective use of your data. Personalisation is certainly not a...
Read more
Covid marketing: Real-time data is a game changer
Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To...
Read more
Looking past covid: how will marketers handle the economic train wreck?
A day doesn’t pass without someone commenting on how they, a brand, their mum, their dog – every bugger is...
Read more
Covid-19: Half of businesses lost customers due to poor comms
New research from Pegasystems reveals half (50 per cent) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings...
Read more
Isolation has us carving content, businesses should be capitalising
If lockdown’s proven a boon for anyone, it has to be content creators. TV, radio, newspaper, magazine and social media...
Read more
The ‘moment’ people see your ad is more important than the message itself
As the fastest growing digital ad format in Australia it’s no secret that marketers (and consumers) see huge value in digital...
Read more
Making the most of EOFY in your marketing
Image: iStock As we’re approaching the end of financial year, it’s a good idea to have a plan in place...
Read more
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
