Covid-19: Half of businesses lost customers due to poor comms
New research from Pegasystems reveals half (50 per cent) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings in their communications, way...
Isolation has us carving content, businesses should be capitalising
If lockdown’s proven a boon for anyone, it has to be content creators. TV, radio, newspaper, magazine and social media audiences are soaring as...
The ‘moment’ people see your ad is more important than the message itself
As the fastest growing digital ad format in Australia it’s no secret that marketers (and consumers) see huge value in digital video.
Although launching an effective...
Making the most of EOFY in your marketing
Image: iStock
As we’re approaching the end of financial year, it’s a good idea to have a plan in place for the weeks ahead.
In the...
Global rise in ethical consumption
The COVID-19 pandemic is likely to alter consumer behaviours permanently and cause lasting structural changes to the consumer goods and retail industries, according to...
Marketing tools for small businesses
Selecting a business marketing strategy can be daunting. With countless marketing tools and features at your disposal, how do you know which strategy offers...
How to create quick and stunning graphic designs for small businesses with Canva
A strong online presence and consistent brand image can be that one thing keeping you out of your customer's line of sight. While it...
“No website, no business” could be the 2020 motto for small business
If small to medium businesses could afford to neglect online presence before, now a website becomes the only place to get in touch.
Haven’t you...
5 of the hottest current trends in marketing, according to industry experts
The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk...
How to manage content with artificial intelligence
Artificial intelligence (AI) can help businesses predict their future needs and enhance efficiency by using the data they already have to create insight.
The importance...
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