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How to create a killer small business marketing strategy

There are few things more essential to the success of your small business than an effective marketing strategy. You might have a great product, but if no one knows it exists, you’ll never get off the ground. With that in mind, here are six tips that will help you build the most successful digital marketing

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Marketing in 2022: 6 Predictions to keep you ahead of the game

Time hasn’t moved at a normal pace since the COVID-19 pandemic hit, which is why it probably shouldn’t be a surprise that we’re more than halfway through 2021. To avoid getting caught out by the constant pace of change, it’s a good idea to start looking ahead to the new year and planning your marketing

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5 Shifts happened in retail right now

Retailers’ relative performance in capital markets starkly demonstrates a pandemic-driven acceleration of ongoing industry shifts. This means those that wish to keep up need to speed up. Confined indoors, consumers did not remain idle. Despite incomes shrinking significantly for many—especially in Asia, where government stimulus was limited—global shopping volumes overall increased, leading the retail sector

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4 Key ways to communicate with the ‘customer of now’

We are currently living against a complex backdrop of personal, societal and global tension. On the positive side, we are seeing more connection, sustainable and ethical consumerism and a resolve to drive positive change. On the negative,  we are witnessing a reality of continued social injustice, health and economic disruption and a lack of faith in traditional

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3 Reasons digital marketing fails (and what to do instead)

Is your digital marketing failing to raise your bottom line and outshine your competition? While it’s not uncommon to see campaigns miss the mark, there are ways to quickly turn the tables. Done well, digital marketing delivers great results from more quality leads to strong business growth. Examine the latest stats and trends for yourself.

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The growth of AI and its impact on communications

The key to guiding your communications is, as always, the effective use of your data. Personalisation is certainly not a new concept for online or offline comms. However, the augmentation of your data to drive personalisation in a COVID-19 world can help you truly understand what your customer is looking for and how they might

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Covid marketing: Real-time data is a game changer

Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain its competitive edge during a crisis, marketers need to understand the importance of agility and adaptability. This enables brands to keep up with the speed of behaviour change, especially

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Covid-19: Half of businesses lost customers due to poor comms

New research from Pegasystems reveals half (50 per cent) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings in their communications, way above the global average of 36 per cent. The global study, conducted by research firm Savanta, explored the effect the global pandemic has had on businesses and their ability to adapt in

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Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link:
  • For further information please see this fact sheet.