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Case Study: When Losing Becomes a Winning Strategy

In a bold marketing move, Latin America’s leading bubblegum-filled lollipop brand, Bon Bon Bum, has launched its first-ever U.S. campaign with an unexpected twist: sponsoring the lowest-ranked football team in their division. The campaign, titled Suck at Something, embraces failure not as a weakness, but

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Navigating Rising Costs and Tariffs: Strategies for Small Businesses

As global economic uncertainty persists, small businesses are facing increasing pressures from rising costs, currency fluctuations and shifting trade policies. However, by adopting practical strategies and staying informed, small businesses can build resilience, manage risks, and remain competitive in a volatile market. Business insights: Impacts of

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Scams and Card Fraud on the Rise

Over two million Australians experienced card fraud and 675,000 responded to a scam in 2023-24, according to new results from the Personal Fraud Survey (PFS) released today by the Australian Bureau of Statistics (ABS). William Milne, ABS head of crime statistics, said: ‘We found that

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Top 7 Small Business Misconceptions about AI

AI is everywhere. It helps automate tasks, generate content, and even make decisions. But with all the buzz, there’s also a lot of misunderstanding. Many people either overestimate AI’s abilities or underestimate its limitations. Let’s clear up some of the most common misconceptions about AI

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What is a Workplace Boundary?

An ideal dream for any working professional is to build a successful career without sacrificing personal well-being. While it may seem challenging, it’s absolutely possible by setting boundaries—for yourself and those around you. What is a workplace boundary? A workplace boundary is a limit that

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Australia Eyes Opportunity as Global Trade Fractures

As global trade continues to fragment under the weight of tariffs, shifting alliances and geopolitical tension, Australia may be quietly positioning itself for advantage. Analysts suggest that while risks remain, Australia’s mix of resource exports, regional trade ties and policy momentum could help it weather

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