Melbourne-based SEO Agency StudioHawk has been awarded the grand prize in an international digital marketing championship, competing against well-known and large-scale global agencies. Announced in July, Studiohawk has been crowned the ‘Best Large SEO Agency’ in the global competition. The Melbourne based startup that has exceeded the odds is celebrating its latest win from the
It’s no secret – people want what they want. And when they’re online, they don’t want ads. Over 30 per cent of Aussies use ad-blocking software and millions more actively pay to avoid ads altogether through subscription services like YouTube and Spotify Premium. And the ones who don’t probably would if they could. Instead, they’ve
Your website is your online first impression for customers, it’s the first thing they see when they interact with your business online so keeping it fresh is so important. For 57 per cent of users a poorly designed or dated website is the reason they wouldn’t recommend the business to a friend and 75 per
LinkedIn is an incredibly powerful tool for small businesses and can be leveraged as a content marketing platform, a place for you to establish your thought leadership, build brand awareness, and attract great talent. There’s two main parts of the LinkedIn platform that you can use when you’re navigating LinkedIn for business. LinkedIn Profile &
Making time to learn new skills is an important part of being a small business owner. While we have a wide range of low cost business skills workshops on offer at the SBDC, you can also take advantage of self-paced lessons on the following platforms. Facebook and Instagram Facebook for Business offers free online tutorials on Facebook-owned platforms including Facebook
The countdown to Christmas is gathering pace but Sydneysiders still have plenty of time to support regional NSW retailers and producers by placing their orders for gifts and stocking stuffers as well as tasty treats, wine and spirits, thanks to the Buy Regional webpage. Deputy Premier John Barilaro said it has been one year since
Turns out 49 per cent of Australians are more likely to support local businesses during the global pandemic, according to Rakuten Advertising. Homegrown brands that promote themselves as uniquely Australian, are more likely to win the hearts of local consumers. Those who choose to shop internationally, are instead motivated by lower prices and better bargains.
The current global pandemic has seen the need for businesses to majorly reduce their business costs including rent and utilities (39.9%) people (21.7%) operations (17.5%) marketing and advertising (15.4%) and R&D (5.6%). Business leaders, now more than ever, are under increased scrutiny to ensure that each investment they pursue is cost effective, whilst attempting to
Haystac’s former National Head of Strategy, Haylie Marchant, has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium-sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how-to guides, the one-stop-shop for DIY PR covers media relations, media training, influencer engagement,
There is no doubt the COVID-19 pandemic has and will continue to fundamentally change consumer behaviour as the way we live, work, and buy has been dramatically rewritten. From panic buying to brand boycotts and the online shopping boom, the crisis has permanently shifted the way consumers view and interact with brands. This inevitably poses
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