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Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.

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Social Media & Digital

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How to make the most of LinkedIn for your small business

LinkedIn is an incredibly powerful tool for small businesses and can be leveraged as a content marketing platform, a place for you to establish your thought leadership, build brand awareness, and attract great talent. There’s two main parts of the LinkedIn platform that you can use when you’re navigating LinkedIn for business. LinkedIn Profile &

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Free online resources to learn small business digital and design skills

Making time to learn new skills is an important part of being a small business owner. While we have a wide range of low cost business skills workshops on offer at the SBDC, you can also take advantage of self-paced lessons on the following platforms. Facebook and Instagram Facebook for Business offers free online tutorials on Facebook-owned platforms including Facebook

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Catch the 50% of Aussies looking for local businesses online

Turns out 49 per cent of Australians are more likely to support local businesses during the global pandemic, according to Rakuten Advertising. Homegrown brands that promote themselves as uniquely Australian, are more likely to win the hearts of local consumers. Those who choose to shop internationally, are instead motivated by lower prices and better bargains.

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Cost-effective “DYI” PR toolkit launched for small business

Haystac’s former National Head of Strategy, Haylie Marchant, has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium-sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how-to guides, the one-stop-shop for DIY PR covers media relations, media training, influencer engagement,

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Time to rewire your marketing strategy for a post-pandemic world

There is no doubt the COVID-19 pandemic has and will continue to fundamentally change consumer behaviour as the way we live, work, and buy has been dramatically rewritten. From panic buying to brand boycotts and the online shopping boom, the crisis has permanently shifted the way consumers view and interact with brands. This inevitably poses

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One vendor, One solution

How an integrated, end-to-end cloud solution has aided the unprecedented challenges posed by the pandemic COVID-19 has upended how business is conducted, here and all around the globe. While organisations of all sizes have been impacted, small businesses in particular have faced steep challenges as they have struggled to adapt to ongoing stay at home

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TikTok launches ad platform for small and mid-size businesses

TikTok today launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand. The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an

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Making the most of EOFY in your marketing

Image: iStock As we’re approaching the end of financial year, it’s a good idea to have a plan in place for the weeks ahead. In the age of COVID-19, EOFY plans and sales involve keeping an eye on fulfilling orders, taking into account delays with deliveries, and of course, making that final push before the

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Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link: https://business.gov.au/grants-and-programs/business-events-grants
  • For further information please see this fact sheet.