Major sale days are coming up, is your small business prepared to make the most of the online sale events? A sales promotion can help your business: increase immediate sales respond to opportunities attract new customers encourage repeat purchases from loyal customers move excess stock.
As the business environment continues to evolve at an unprecedented pace, business rebranding has emerged as an essential strategy for companies aiming to stay competitive. Karen Tiber Leland, bestselling author of The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand and CEO of Sterling Marketing Group,
Social media-related strategies are the top lever Australian retail entrepreneurs are employing to attract and retain customers. This is according to new data from more than 13,000 owners of retail businesses on Shopify, including over 800 from Australia, exploring the priorities, challenges and opportunities that merchants
The allure of reaching millions through Meta platforms – Facebook and Instagram – is undeniable for small businesses. But is the effort and investment truly yielding returns? Let’s delve into the complexities of Meta marketing in 2024. While Meta boasts billions of users, the algorithm
On July 23rd, 2023, Elon Musk’s newest purchase Twitter rebranded to “X”, replacing the iconic blue bird logo and removing the Twitter name from its website, app, and headquarters. To mark the occasion, email marketing firm Omnisend conducted a research of 14,000 marketing emails sent by various
In today’s digital landscape, a robust social media presence is no longer a luxury for small businesses; it’s a necessity. With billions of users actively engaging on platforms like Facebook, Instagram, and Twitter, social media provides unparalleled access to a vast and targeted customer base.
We’ve all been there: scrolling through an article you’re interested in, only to be bombarded by flashy pop-ups, autoplay videos with blaring soundtracks, and banner ads that seem to follow you around the page. Website ads can be intrusive and disruptive, but what if I
LinkedIn’s latest report sheds light on a revolutionary trend in B2B sales: Deep Sales. This approach, powered by sophisticated software and a focus on building meaningful connections, is empowering sellers and fostering stronger relationships between buyers and sellers. The Rise of Deep Sellers: Deep Sales
The impact of overseas reforms and technological developments, as well as trends in search quality, are among the issues to be considered by the ACCC as it considers the state of competition in general internet search services in Australia. The ACCC is today calling on
Sagar Sethi warns online marketing is becoming increasingly complex and expensive and businesses need to adjust to survive. The founder and CEO of Melbourne-based digital marketing agency Xugar has warned Aussie business owners clinging to ancient operating practices to wake up and realise that in
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