Social Media & Digital

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Melbourne SEO Agency StudioHawk takes home crown in global competition 

Melbourne-based SEO Agency StudioHawk has been awarded the grand prize in an international digital marketing championship, competing against well-known and large-scale global agencies. Announced in July, Studiohawk has been crowned the ‘Best Large SEO Agency’ in the global competition. The Melbourne based startup that has exceeded the odds is celebrating its latest win from the

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Connecting your brand online in the age of ad-version

It’s no secret – people want what they want. And when they’re online, they don’t want ads. Over 30 per cent of Aussies use ad-blocking software and millions more actively pay to avoid ads altogether through subscription services like YouTube and Spotify Premium. And the ones who don’t probably would if they could. Instead, they’ve

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5 Quick ways to refresh your small business’s website

Your website is your online first impression for customers, it’s the first thing they see when they interact with your business online so keeping it fresh is so important. For 57 per cent of users a poorly designed or dated website is the reason they wouldn’t recommend the business to a friend and 75 per

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How to make the most of LinkedIn for your small business

LinkedIn is an incredibly powerful tool for small businesses and can be leveraged as a content marketing platform, a place for you to establish your thought leadership, build brand awareness, and attract great talent. There’s two main parts of the LinkedIn platform that you can use when you’re navigating LinkedIn for business. LinkedIn Profile &

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Free online resources to learn small business digital and design skills

Making time to learn new skills is an important part of being a small business owner. While we have a wide range of low cost business skills workshops on offer at the SBDC, you can also take advantage of self-paced lessons on the following platforms. Facebook and Instagram Facebook for Business offers free online tutorials on Facebook-owned platforms including Facebook

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Catch the 50% of Aussies looking for local businesses online

Turns out 49 per cent of Australians are more likely to support local businesses during the global pandemic, according to Rakuten Advertising. Homegrown brands that promote themselves as uniquely Australian, are more likely to win the hearts of local consumers. Those who choose to shop internationally, are instead motivated by lower prices and better bargains.

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Cost-effective “DYI” PR toolkit launched for small business

Haystac’s former National Head of Strategy, Haylie Marchant, has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium-sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how-to guides, the one-stop-shop for DIY PR covers media relations, media training, influencer engagement,

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Time to rewire your marketing strategy for a post-pandemic world

There is no doubt the COVID-19 pandemic has and will continue to fundamentally change consumer behaviour as the way we live, work, and buy has been dramatically rewritten. From panic buying to brand boycotts and the online shopping boom, the crisis has permanently shifted the way consumers view and interact with brands. This inevitably poses

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Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link:
  • For further information please see this fact sheet.