Get real: consumer satisfaction shouldn’t be faked
Brands love sharing customer stories as social proof they have great relationships. And, told well, these stories can show us real people we relate to, which...
Does sex still sell in 2020?
As Woody Allen once said: “I don’t know the question, but sex is definitely the answer.”
It’s true humans like having sex. My neighbours like...
Covid-19: Half of businesses lost customers due to poor comms
New research from Pegasystems reveals half (50 per cent) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings in their communications, way...
The marketing and comms. revolution needed to accelerate Australia’s economic upturn
The future of work is not about remote working or working from home. The reality is Australia’s communications and marketing professionals face a fundamental...
Australia’s ad market to decline by nearly 10% this year
Australia’s advertising market will decline by 8.3 per cent this year to total $15.4 billion according to Magna, IPG Mediabrands’ media investment and intelligence...
Boomtown recovery begins as regional Australia reopens to travelers
The easing of COVID-19 restrictions from this month, allowing metropolitan-based Australians the ability to travel within their states and territories, will not only aid...
Isolation has us carving content, businesses should be capitalising
If lockdown’s proven a boon for anyone, it has to be content creators. TV, radio, newspaper, magazine and social media audiences are soaring as...
The ‘moment’ people see your ad is more important than the message itself
As the fastest growing digital ad format in Australia it’s no secret that marketers (and consumers) see huge value in digital video.
Although launching an effective...
Aussie digital advertising slows, as video proves star performer
Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8 per cent according to the IAB Australia...
Making the most of EOFY in your marketing
Image: iStock
As we’re approaching the end of financial year, it’s a good idea to have a plan in place for the weeks ahead.
In the...
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