Marketing

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on print
Print

$1,200 Rebates for small businesses to improve digital presence and toolkit

Thousands of small businesses around Victoria will have the chance to improve their online presence and arm themselves with more digital skills, with the Small Business Digital Adaptation Program reopening for applications. “Gaining a tech edge and learning new digital skills can be a game-changer for small businesses, and that’s exactly what this program provides,” said Minister

Read More »

Aussies spending 34% more on online retail

Growth in monthly sales in June was driven by VIC, which has grown strongly over the past two months after contracting in April. Given the patterns observed over the past year, it is likely that this result has been strongly influenced by the lockdown period. Having said that, online sales growth accelerated in states and

Read More »

Can a 4 star rating be better than 5?

Is getting a four-star rating from a customer better than getting a five-star review? That’s one of the questions on the mind of Professor Jeroen Rombouts, Accenture Strategic Business Analytics Chairholder. Earlier this year, Professor Rombouts invited me to speak to a group of graduate students pursuing an MBA or Master’s degrees in Management . Following

Read More »

How to create a killer small business marketing strategy

There are few things more essential to the success of your small business than an effective marketing strategy. You might have a great product, but if no one knows it exists, you’ll never get off the ground. With that in mind, here are six tips that will help you build the most successful digital marketing

Read More »

Marketing in 2022: 6 Predictions to keep you ahead of the game

Time hasn’t moved at a normal pace since the COVID-19 pandemic hit, which is why it probably shouldn’t be a surprise that we’re more than halfway through 2021. To avoid getting caught out by the constant pace of change, it’s a good idea to start looking ahead to the new year and planning your marketing

Read More »

Melbourne SEO Agency StudioHawk takes home crown in global competition 

Melbourne-based SEO Agency StudioHawk has been awarded the grand prize in an international digital marketing championship, competing against well-known and large-scale global agencies. Announced in July, Studiohawk has been crowned the ‘Best Large SEO Agency’ in the global competition. The Melbourne based startup that has exceeded the odds is celebrating its latest win from the

Read More »

5 Shifts happened in retail right now

Retailers’ relative performance in capital markets starkly demonstrates a pandemic-driven acceleration of ongoing industry shifts. This means those that wish to keep up need to speed up. Confined indoors, consumers did not remain idle. Despite incomes shrinking significantly for many—especially in Asia, where government stimulus was limited—global shopping volumes overall increased, leading the retail sector

Read More »

Connecting your brand online in the age of ad-version

It’s no secret – people want what they want. And when they’re online, they don’t want ads. Over 30 per cent of Aussies use ad-blocking software and millions more actively pay to avoid ads altogether through subscription services like YouTube and Spotify Premium. And the ones who don’t probably would if they could. Instead, they’ve

Read More »

2025 National sustainable packaging targets: steps your business can take

Businesses around Australia are moving over to more sustainable packaging to meet the 2025 National Packaging Targets. Here’s how you can too. As we all transition to more environmentally friendly practices in our daily lives, Australians expect the brands we’re buying to be doing their part too. The evidence is clear: sustainable packaging reduces landfill, improves

Read More »

SUBSCRIBE FREE
SME NEWS BRIEFS

Get breaking news delivered
  • This field is for validation purposes and should be left unchanged.

RECEIVE GOVT GRANT OF $10K to $250K*.

Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link: https://business.gov.au/grants-and-programs/business-events-grants
  • For further information please see this fact sheet.