Major sale days are coming up, is your small business prepared to make the most of the online sale events? A sales promotion can help your business: increase immediate sales respond to opportunities attract new customers encourage repeat purchases from loyal customers move excess stock.
As the business environment continues to evolve at an unprecedented pace, business rebranding has emerged as an essential strategy for companies aiming to stay competitive. Karen Tiber Leland, bestselling author of The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand and CEO of Sterling Marketing Group,
Social media-related strategies are the top lever Australian retail entrepreneurs are employing to attract and retain customers. This is according to new data from more than 13,000 owners of retail businesses on Shopify, including over 800 from Australia, exploring the priorities, challenges and opportunities that merchants
Are you looking to make your business stand out? Giving a unique and memorable experience for your customers shows your appreciation. It can also encourage word of mouth recommendations and returning customers. Here’s some ways you can help your business stand out: Unique packaging: use your
Amazon has announced that sellers in Australia can benefit from an expanded range of generative artificial intelligence (AI) tools to simplify the process of product listing creation – including a new URL listing capability, as well as enriching existing product listings to better resonate with
Gen Z Boosts Chinese Marketplaces’ Growth, but Amazon Still Tops Consumer Favorites. Ecommerce marketing company Omnisend surveyed 1,000 Australian citizens and found that 83% of Aussie Gen Z have shopped at Chinese marketplaces Temu, Shein, and AliExpress in the past year. 22% shop there once a week. Shein seems to be most
The allure of reaching millions through Meta platforms – Facebook and Instagram – is undeniable for small businesses. But is the effort and investment truly yielding returns? Let’s delve into the complexities of Meta marketing in 2024. While Meta boasts billions of users, the algorithm
On July 23rd, 2023, Elon Musk’s newest purchase Twitter rebranded to “X”, replacing the iconic blue bird logo and removing the Twitter name from its website, app, and headquarters. To mark the occasion, email marketing firm Omnisend conducted a research of 14,000 marketing emails sent by various
Every year two weeks before Mother’s Day, many businesses allow their customers to opt out of Mother’s Day emails, which can be emotionally triggering if they’ve lost a mother, a child, or for other reasons. Email marketing firm Omnisend studied nearly one million opt-out emails sent this
Marketing is the most likely activity ANZ SMBs will delay undertaking, with 13 per cent saying they always procrastinate on marketing tasks – the highest among all polled regions – and 46 per cent saying they “regularly” procrastinate. Combined, 59 per cent of local SMBs
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