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Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.

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Digitisation is the key to small business success post JobKeeper

The year-long wage subsidy supported over one million Australian businesses and carried many that otherwise would have closed during the COVID-19 lockdowns in 2020. As early as November last year, research by the Reserve Bank of Australia showed the temporary payment had already helped to reduce total job losses by at least 700,000. Will the end of

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Free online resources to learn small business digital and design skills

Making time to learn new skills is an important part of being a small business owner. While we have a wide range of low cost business skills workshops on offer at the SBDC, you can also take advantage of self-paced lessons on the following platforms. Facebook and Instagram Facebook for Business offers free online tutorials on Facebook-owned platforms including Facebook

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Retail SMB out-of-home leads outdoor media resurgence post-COVID

With the out-of-home advertising category one of the hardest hit by COVID, the latest Standard Media Index* data reveals that retail out-of-home grew its share in the last quarter of 2020, leading the resurgence of the outdoor media category. Tech leader Snapchat secured the top spot as the fastest growing media group year-on-year followed by

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TAS’s ‘Come Down for Air’ campaign hopes to breathe life back into small tourism operators

Tourism Tasmania’s interstate brand campaign, Come Down for Air, encourages Australians to keep Tasmania top of mind when considering their next holiday. Today, the campaign is launching back into two of Tasmania’s biggest visitor markets – New South Wales and Queensland. The past nine months have been incredibly hard for Tasmanian tourism operators and businesses

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Advertising trends to get ahead of in 2021

There were many things about 2020 that no one could have predicted. From the global pandemic that completely changed our way of life to even the unlikely comeback of QR codes – the constant change of this year has forced advertisers to step back from their well-planned marketing strategies and adjust moment-by-moment. Despite there being

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Small wineries saved this year with 50% relying on direct-to-customer sales

Wine sales direct to consumers grew by 7 per cent in value in 2019–20, outperforming other sales channels, according to the results of Wine Australia’s Wine Direct-to-Consumer survey report 2020, released today. Overall, wine sales via all channels declined by 3 per cent during the same period. Across the sector, direct-to-consumer (DTC) sales make up an

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4 Key ways to communicate with the ‘customer of now’

We are currently living against a complex backdrop of personal, societal and global tension. On the positive side, we are seeing more connection, sustainable and ethical consumerism and a resolve to drive positive change. On the negative,  we are witnessing a reality of continued social injustice, health and economic disruption and a lack of faith in traditional

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How to create meaningful ads and avoid public backlash in 2020

Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many of these communication disasters are avoidable if senior leadership, marketing, advertising and PR teams take a moment to think about the language they use and the way ideas

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RECEIVE GOVT GRANT OF $10K to $250K*.

Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link: https://business.gov.au/grants-and-programs/business-events-grants
  • For further information please see this fact sheet.

GOVT GRANT OF $5K to $250K

Austrade Approved Business Events AVAILABLE NOW
APPLY BEFORE 30th JUNE 2021 (Condition apply)
Sponsor, Partner, Exhibitor and Speaker Packages Available