The growth of AI and its impact on communications

The key to guiding your communications is, as always, the effective use of your data. Personalisation is certainly not a new concept for online or...

Time to rewire your marketing strategy for a post-pandemic world

There is no doubt the COVID-19 pandemic has and will continue to fundamentally change consumer behaviour as the way we live, work, and buy...

One vendor, One solution

How an integrated, end-to-end cloud solution has aided the unprecedented challenges posed by the pandemic COVID-19 has upended how business is conducted, here and all...

Brand loyalty in a pandemic: lessons from covid and panic buying

When the first wave of COVID-19 hit Australia’s shores, shoppers emptied supermarket shelves. What started with toilet paper and hand sanitiser soon moved on...

Why creativity is still the strongest economic currency

The 20th century was defined by our obsession with productivity and efficiency. Businesses that delivered more, faster, and for less, were the clear winners....

Covid marketing: Real-time data is a game changer

Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere...

TikTok launches ad platform for small and mid-size businesses

TikTok today launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand. The...

Listening to customers is crucial, but being led by them is detrimental

Consumers are at the heart of every decision we make.’ This is a common sentiment we often hear from brands, one that serves them well....

Looking past covid: how will marketers handle the economic train wreck?

A day doesn’t pass without someone commenting on how they, a brand, their mum, their dog – every bugger is best handling the Covid...

Post-Covid comms hacks: how to connect to customers’ outrage

How can brands prepare for crisis communications in the post COVID 19 environment? By connecting to ‘outrage’ and proactively responding to social issues and...
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