There were many things about 2020 that no one could have predicted. From the global pandemic that completely changed our way of life to even the unlikely comeback of QR codes – the constant change of this year has forced advertisers to step back from their well-planned marketing strategies and adjust moment-by-moment. Despite there being
Often referred to as the ‘Golden Quarter’, the holiday season is one of the busiest and most lucrative times of the year for retailers. And after what has been a tumultuous and economically tough year, the final push to boost holiday revenue is more important than ever. With many consumers feeling overwhelmed by the thought
The countdown to Christmas is gathering pace but Sydneysiders still have plenty of time to support regional NSW retailers and producers by placing their orders for gifts and stocking stuffers as well as tasty treats, wine and spirits, thanks to the Buy Regional webpage. Deputy Premier John Barilaro said it has been one year since
Wine sales direct to consumers grew by 7 per cent in value in 2019–20, outperforming other sales channels, according to the results of Wine Australia’s Wine Direct-to-Consumer survey report 2020, released today. Overall, wine sales via all channels declined by 3 per cent during the same period. Across the sector, direct-to-consumer (DTC) sales make up an
We are currently living against a complex backdrop of personal, societal and global tension. On the positive side, we are seeing more connection, sustainable and ethical consumerism and a resolve to drive positive change. On the negative, we are witnessing a reality of continued social injustice, health and economic disruption and a lack of faith in traditional
Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many of these communication disasters are avoidable if senior leadership, marketing, advertising and PR teams take a moment to think about the language they use and the way ideas
Turns out 49 per cent of Australians are more likely to support local businesses during the global pandemic, according to Rakuten Advertising. Homegrown brands that promote themselves as uniquely Australian, are more likely to win the hearts of local consumers. Those who choose to shop internationally, are instead motivated by lower prices and better bargains.
The current global pandemic has seen the need for businesses to majorly reduce their business costs including rent and utilities (39.9%) people (21.7%) operations (17.5%) marketing and advertising (15.4%) and R&D (5.6%). Business leaders, now more than ever, are under increased scrutiny to ensure that each investment they pursue is cost effective, whilst attempting to
Is your digital marketing failing to raise your bottom line and outshine your competition? While it’s not uncommon to see campaigns miss the mark, there are ways to quickly turn the tables. Done well, digital marketing delivers great results from more quality leads to strong business growth. Examine the latest stats and trends for yourself.
As we stay home to stay safe, a new campaign will encourage Victorians to experience some of our state’s best produce and products – right from the comfort of their own home. Premier Daniel Andrews today launched ‘Click for Vic’, a new campaign to connect Victorians with local producers, creators and businesses across the state.