Generating Leads & Sales


Level up your customer game: the SME guide to CRM mastery

In the dynamic landscape of modern business, small and medium-sized enterprises (SMEs) face significant challenges in building and maintaining strong customer relationships. This is where Customer Relationship Management (CRM) software emerges as a potent tool, empowering businesses to streamline operations, enhance customer service, and ultimately

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6 Ways to create a money-making sales funnel

A sales funnel illustrates a lead’s journey through a series of stages, from becoming aware of your brand to eventually becoming a customer. An easy way to understand this concept is by picturing a real-life funnel. Just the way liquid passes through a funnel, from

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6 Questions you need to ask during every sales call

Have you ever spent hours trying to persuade a prospective customer to buy your product, only to discover that they don’t have the budget for it? Or even worse, that they never needed it in the first place? Scenarios like these can be incredibly frustrating,

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6 Steps to get the most out of business events

The marketing industry has gone through some big changes in recent decades. In response to rising digital dependency and changing consumer habits, marketers are relying heavily on digital marketing strategies to promote and grow their businesses. But in an increasingly busy world, in-person interactions can be highly

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Global rise in ethical consumption

The COVID-19 pandemic is likely to alter consumer behaviours permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April

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