Now that Black Friday has come and gone, Australian small and medium-sized businesses (SMBs) are reflecting on whether it was worth participating, especially given the current economic pressures. With the cost of living crisis affecting both businesses and consumers, new data from Xero reveals the
Australia’s recent legislation banning children under the age of 16 from using social media marks a significant turning point for businesses that rely heavily on influencer marketing and brand ambassadors to target younger demographics. As one of the strictest social media policies globally, this law
Let’s face it – if you’ve been running a small business without a social media strategy, it’s time for a little reality check. Sure, posting the odd photo of your coffee break or the cat who just discovered your office chair is fun. But unless
Let’s face it: small businesses have it tough. You’re juggling a million tasks, and finding time to create fresh, engaging content feels impossible. Enter AI—a shiny, new tool promising to solve all your problems. It’ll generate blog posts, create ads, and even come up with
If you’re running a small business in Australia, chances are you’re seeing more and more Gen Zs (born roughly between 1997 and 2012) becoming your customers, employees, or even your competition. But if you’re still doing business the same way you were five years ago,
Customer reviews play a crucial role in persuading potential buyers to try your business. They provide social validation and equip people with the necessary information to feel comfortable making a purchasing decision. While organic reviews are one of the most effective ways to build trust
Major sale days are coming up, is your small business prepared to make the most of the online sale events? A sales promotion can help your business: increase immediate sales respond to opportunities attract new customers encourage repeat purchases from loyal customers move excess stock.
As the business environment continues to evolve at an unprecedented pace, business rebranding has emerged as an essential strategy for companies aiming to stay competitive. Karen Tiber Leland, bestselling author of The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand and CEO of Sterling Marketing Group,
Social media-related strategies are the top lever Australian retail entrepreneurs are employing to attract and retain customers. This is according to new data from more than 13,000 owners of retail businesses on Shopify, including over 800 from Australia, exploring the priorities, challenges and opportunities that merchants
Are you looking to make your business stand out? Giving a unique and memorable experience for your customers shows your appreciation. It can also encourage word of mouth recommendations and returning customers. Here’s some ways you can help your business stand out: Unique packaging: use your
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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