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Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.

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Advertising trends to get ahead of in 2021

There were many things about 2020 that no one could have predicted. From the global pandemic that completely changed our way of life to even the unlikely comeback of QR codes – the constant change of this year has forced advertisers to step back from their well-planned marketing strategies and adjust moment-by-moment. Despite there being

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How to create meaningful ads and avoid public backlash in 2020

Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many of these communication disasters are avoidable if senior leadership, marketing, advertising and PR teams take a moment to think about the language they use and the way ideas

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3 Reasons digital marketing fails (and what to do instead)

Is your digital marketing failing to raise your bottom line and outshine your competition? While it’s not uncommon to see campaigns miss the mark, there are ways to quickly turn the tables. Done well, digital marketing delivers great results from more quality leads to strong business growth. Examine the latest stats and trends for yourself.

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68% of Aussie SMBs still have marketing dollars to spend in 2020

Half of Aussie marketers are waiting for better times before committing budget and shift to online set to accelerate, a new study by the AANA has found. Some 68 per cent SMBs and 87 per cent of large businesses still have marketing related spending budgeted for the next six months according to new research commissioned by

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Time to rewire your marketing strategy for a post-pandemic world

There is no doubt the COVID-19 pandemic has and will continue to fundamentally change consumer behaviour as the way we live, work, and buy has been dramatically rewritten. From panic buying to brand boycotts and the online shopping boom, the crisis has permanently shifted the way consumers view and interact with brands. This inevitably poses

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One vendor, One solution

How an integrated, end-to-end cloud solution has aided the unprecedented challenges posed by the pandemic COVID-19 has upended how business is conducted, here and all around the globe. While organisations of all sizes have been impacted, small businesses in particular have faced steep challenges as they have struggled to adapt to ongoing stay at home

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Listening to customers is crucial, but being led by them is detrimental

Consumers are at the heart of every decision we make.’ This is a common sentiment we often hear from brands, one that serves them well. However, this consumer-centric approach can be confused with a consumer-led approach. Being consumer-led can result in brands becoming generic, bland and forgettable. Today we have never been more connected, yet this globalisation

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Don’t play the COVID victim: adapt your brand now

During CV-19 brands will either be victims, opportunists or, like most, somewhere in the middle. And it’s these middle brands that need to adapt and now… For the past two months, our world has been unlike anything we’ve seen before, and for Australian businesses, there have been a number of clear winners and losers. At

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