“Being a brand in 2022 means having an opinion about more than your product.” — Erika Geraerts, Owner, Fluff In case you missed it, we recently spoke with the founder of Fluff, Erika Geraerts about building a conscious brand, her day-to-day hustle and future plans for
As an entrepreneur, you are likely excited to share your dream with the world. You have a great product, a solid business plan, and a dedicated team. Now all you need are some customers. Your family and friends are supportive, of course, but you want
Targeted email marketing is an extremely effective way to reach your customers and drive sales. According to one report by consulting firm McKinsey, email marketing is nearly 40 times more effective for acquiring customers than Twitter and Facebook combined. But it’s an art. You need to make
Competition in the digital age is fierce, and today’s consumers demand authenticity. They expect businesses to have similar principles and values they’re able to align themselves with. The only way of ensuring a competitive edge ultimately comes down to distinguishing yourself from every other business
In a world where customers are often driven online to find the cheapest option, it can be hard for bricks-and-mortar businesses to feel they have a fair chance to be competitive. Bricks-and-mortar business can be tough – but there are also some fantastic advantages that might not
MarTech is short for Marketing Technology, and essentially describes the software and tools used to market your business. Technology fuels most parts of the modern business landscape, but it’s particularly popular when it comes to marketing. This is mostly due to the constant need for accurate
Trying to promote your product or service to everyone can be costly and can miss the mark. Knowing who your ideal customer is (based on certain characteristics) will help to focus your marketing efforts on those who are willing to pay for your product or
Offering a discount isn’t the only way to drive more sales. Learn about some proven techniques to help you sell more. There are a number of quick and easy sales techniques you can use online and in-person this festive season to attract shoppers and those
According to a recent study by SavvySME, email marketing is the most popular method for businesses to promote Black Friday Sales while other common forms of digital advertising take a back seat. As a part of the 2021 SavvySME Seasonal Marketing Report, SavvySME researchers examined
Are you interested in turning your eCommerce site into a converting powerhouse? Who isn’t? Getting there is all about learning who your customers are and how they shop. Different types of customers shop in varying ways online, and it’s important that your site appeal to your target
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