It comes down to one word. Connect. A lot of my work with small businesses involves understanding their market. And as part of that, I sign up to a variety of their competitors’ newsletters, which does make my inbox a challenge… but all in a good cause! What I notice the most, is that I’ve
When it comes to the early days at a startup, marketing isn’t always the number one priority. With so much effort involved in getting a business off the ground – and tight budgets – marketing can be seen as an unnecessary expense. But marketing doesn’t always have to be expensive. In fact, some of the
With the out-of-home advertising category one of the hardest hit by COVID, the latest Standard Media Index* data reveals that retail out-of-home grew its share in the last quarter of 2020, leading the resurgence of the outdoor media category. Tech leader Snapchat secured the top spot as the fastest growing media group year-on-year followed by
There were many things about 2020 that no one could have predicted. From the global pandemic that completely changed our way of life to even the unlikely comeback of QR codes – the constant change of this year has forced advertisers to step back from their well-planned marketing strategies and adjust moment-by-moment. Despite there being
Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many of these communication disasters are avoidable if senior leadership, marketing, advertising and PR teams take a moment to think about the language they use and the way ideas
The current global pandemic has seen the need for businesses to majorly reduce their business costs including rent and utilities (39.9%) people (21.7%) operations (17.5%) marketing and advertising (15.4%) and R&D (5.6%). Business leaders, now more than ever, are under increased scrutiny to ensure that each investment they pursue is cost effective, whilst attempting to
Is your digital marketing failing to raise your bottom line and outshine your competition? While it’s not uncommon to see campaigns miss the mark, there are ways to quickly turn the tables. Done well, digital marketing delivers great results from more quality leads to strong business growth. Examine the latest stats and trends for yourself.
Half of Aussie marketers are waiting for better times before committing budget and shift to online set to accelerate, a new study by the AANA has found. Some 68 per cent SMBs and 87 per cent of large businesses still have marketing related spending budgeted for the next six months according to new research commissioned by
There is no doubt the COVID-19 pandemic has and will continue to fundamentally change consumer behaviour as the way we live, work, and buy has been dramatically rewritten. From panic buying to brand boycotts and the online shopping boom, the crisis has permanently shifted the way consumers view and interact with brands. This inevitably poses
How an integrated, end-to-end cloud solution has aided the unprecedented challenges posed by the pandemic COVID-19 has upended how business is conducted, here and all around the globe. While organisations of all sizes have been impacted, small businesses in particular have faced steep challenges as they have struggled to adapt to ongoing stay at home
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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