Now, during the time of CV-19, is the time to adopt vertical video and social ads… It’s still too early to say how profound or permanent many changes in marketing practices will be as a result of the COVID-19 crisis....
Selecting a business marketing strategy can be daunting. With countless marketing tools and features at your disposal, how do you know which strategy offers the most bang for your buck? How should I market my business? When it comes to business...
If small to medium businesses could afford to neglect online presence before, now a website becomes the only place to get in touch.  Haven’t you changed business tactics yet? You’re risking starting from scratch after the pandemic is over. Our reality...
If you’re ready to go into 2019 with a strong marketing strategy, this should include a review of your website. Here’s what to look for: With tech moving so rapidly and the online world becoming more and more a part...
The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk missing out on serious potential for revenue growth and customer acquisition. So what’s hot these days?...
Artificial intelligence (AI) can help businesses predict their future needs and enhance efficiency by using the data they already have to create insight. The importance of managing content more responsibly is growing for businesses. Governments around the world have created...
Overwhelmed by the rate at which the marketing environment changes? It can be tough to stay in touch with industry trends, but these six steps will ensure your campaigns continue to hit the mark. Articulate one clear, unifying idea Amid...
Photo Credit: pexels For any small business, a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they...
In today’s rapidly evolving world of digital marketing, a carefully planned and executed content marketing strategy is very important. Content marketing is especially beneficial if your goal is to increase your website’s organic (naturally derived) traffic. Importantly, a high-quality content marketing strategy can...
A common question we’re asked is: “How much should I spend on marketing my small business?” And to be honest, it’s a question we really don’t enjoy answering. There are several reasons for this. First, there is no definitive answer to this question, because...
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