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New tool helps small businesses understand consumer trends

Google is helping small businesses better understand consumer trends, launching a rising retail categories tool on Think with Google.

The tool identifies fast-growing, product-related categories in Google Search, the locations where they’re growing, and the queries associated with them.

Google says it hopes the feature can help retailers better and more easily understand what people are searching for during COVID-19.

“COVID-19 is presenting new challenges to businesses, so having access to insightful data around sector trends is more important than ever,” said Google Australia’s retail industry director Renee Gamble.

“The new dashboard aims to help empower businesses to make the most informed decisions. Through this tool, retailers will have access to timely data around rising interests and needs that people are searching for now so they can best adapt and optimise their business plans to meet the demand of their customers.”

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Current trending categories in Australia include paper napkins, patio heaters, fireplaces and dutch ovens.

Such data can be put to a number of different uses, whether it be content creation, promotion or product ideas.

Google will be updating the tool with fresh data each day over the coming months.

Originally published: B&T
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