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6 Steps to successfully target any audience

Overwhelmed by the rate at which the marketing environment changes? It can be tough to stay in touch with industry trends, but these six steps will ensure your campaigns continue to hit the mark. Articulate one clear, unifying idea Amid a fragmented media landscape, we

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How to develop a social media policy for your business?

Photo Credit: pexels For any small business, a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they should respond to any negative

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7 content marketing tips for Australia

In today’s rapidly evolving world of digital marketing, a carefully planned and executed content marketing strategy is very important. Content marketing is especially beneficial if your goal is to increase your website’s organic (naturally derived) traffic. Importantly, a high-quality content marketing strategy can greatly reduce the amount of money your

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Exceed your marketing goals with digital marketing

SMB owners wear a lot of hats. In addition to the day-to-day function of the business (say, making earrings, fixing pipes or caring for children) they might organise payroll, send emails, do maintenance, manage employees, collect the mail, answer phone calls, take bookings and more.

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A chat with matt paine, key account director

I recently sat down with Matt Paine, News Xtend’s Key Account Director, to find out what he loves about Digital Marketing, why he’s passionate about helping businesses succeed, and what he does when he’s not in the office. Ready to meet him too? Let me

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