In a world where customers are often driven online to find the cheapest option, it can be hard for bricks-and-mortar businesses to feel they have a fair chance to be competitive. Bricks-and-mortar business can be tough – but there are also some fantastic advantages that might not
MarTech is short for Marketing Technology, and essentially describes the software and tools used to market your business. Technology fuels most parts of the modern business landscape, but it’s particularly popular when it comes to marketing. This is mostly due to the constant need for accurate
Trying to promote your product or service to everyone can be costly and can miss the mark. Knowing who your ideal customer is (based on certain characteristics) will help to focus your marketing efforts on those who are willing to pay for your product or
Offering a discount isn’t the only way to drive more sales. Learn about some proven techniques to help you sell more. There are a number of quick and easy sales techniques you can use online and in-person this festive season to attract shoppers and those
As we inch closer to 2022, operating in an evolving marketing landscape, it is imperative for marketers to better understand their audiences. However – more often than not – a lack of data maturity is hampering success. A recent Forrester study, The Quest for Data-Driven
It comes down to one word. Connect. A lot of my work with small businesses involves understanding their market. And as part of that, I sign up to a variety of their competitors’ newsletters, which does make my inbox a challenge… but all in a
When it comes to the early days at a startup, marketing isn’t always the number one priority. With so much effort involved in getting a business off the ground – and tight budgets – marketing can be seen as an unnecessary expense. But marketing doesn’t
With the out-of-home advertising category one of the hardest hit by COVID, the latest Standard Media Index* data reveals that retail out-of-home grew its share in the last quarter of 2020, leading the resurgence of the outdoor media category. Tech leader Snapchat secured the top
There were many things about 2020 that no one could have predicted. From the global pandemic that completely changed our way of life to even the unlikely comeback of QR codes – the constant change of this year has forced advertisers to step back from
Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many of these communication disasters are avoidable if senior leadership, marketing, advertising and PR teams take a moment to
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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