The future of work is not about remote working or working from home. The reality is Australia’s communications and marketing professionals face a fundamental restructure of our industry and the way we engage in work. How well companies communicate, influence and connect with customers (existing
Australia’s advertising market will decline by 8.3 per cent this year to total $15.4 billion according to Magna, IPG Mediabrands’ media investment and intelligence division. The report on Australian ad spend is part of a Magna Global Study on market expenditure across the world in
The easing of COVID-19 restrictions from this month, allowing metropolitan-based Australians the ability to travel within their states and territories, will not only aid regional Australia in its recovery, but offers renewed opportunity for advertisers to connect with Boomtown audiences and domestic tourists. Boomtown, the
If lockdown’s proven a boon for anyone, it has to be content creators. TV, radio, newspaper, magazine and social media audiences are soaring as we all self-isolate. And for content production company Eric Tom & Bruce – despite the limitations afforded by CV-19 – now’s
As the fastest growing digital ad format in Australia it’s no secret that marketers (and consumers) see huge value in digital video. Although launching an effective video campaign might seem simple… Step 1: create a powerful ad Step 2: target the right audience …marketers are concerned
Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8 per cent according to the IAB Australia Online Advertising Expenditure Report (OAER). The report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday
Image: iStock As we’re approaching the end of financial year, it’s a good idea to have a plan in place for the weeks ahead. In the age of COVID-19, EOFY plans and sales involve keeping an eye on fulfilling orders, taking into account delays with
Google is helping small businesses better understand consumer trends, launching a rising retail categories tool on Think with Google. The tool identifies fast-growing, product-related categories in Google Search, the locations where they’re growing, and the queries associated with them. Google says it hopes the feature
Free webinar Wednesday 20 May, 4pm-5pm (ACST) Join Wine Intelligence CEO Lulie Halstead as she discusses findings from the latest Wine Intelligence Covid-19 impact reports on the Australian, US and UK markets. Based on data collected in late March and April 2020, she will review
The COVID-19 pandemic is likely to alter consumer behaviours permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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