Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain its competitive edge during a crisis, marketers need to understand the importance of agility and adaptability. This enables brands
TikTok today launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand. The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community,
Consumers are at the heart of every decision we make.’ This is a common sentiment we often hear from brands, one that serves them well. However, this consumer-centric approach can be confused with a consumer-led approach. Being consumer-led can result in brands becoming generic, bland and forgettable.
A day doesn’t pass without someone commenting on how they, a brand, their mum, their dog – every bugger is best handling the Covid pandemic. I am not being critical. Many businesses acted swiftly and thought laterally, making the best of a bad situation. For
How can brands prepare for crisis communications in the post COVID 19 environment? By connecting to ‘outrage’ and proactively responding to social issues and social change… As we’re slowly coming out of the pandemic, the impact of good communication is clearer than ever, but the
During CV-19 brands will either be victims, opportunists or, like most, somewhere in the middle. And it’s these middle brands that need to adapt and now… For the past two months, our world has been unlike anything we’ve seen before, and for Australian businesses, there
Creative agency The Works and content marketing agency Daresay are taking their marketing smarts direct to the doors of small businesses hit by COVID-19 and bush fires with the launch of Van Jams. For the next three months, experts from The Works and Daresay will
Brands love sharing customer stories as social proof they have great relationships. And, told well, these stories can show us real people we relate to, which is so much more effective than a shiny celeb endorsement. But some customer stories feel so manipulated there’s not much real
As Woody Allen once said: “I don’t know the question, but sex is definitely the answer.” It’s true humans like having sex. My neighbours like having sex (especially while they were in COVID-19 quarantine). The postman likes it. Old folks living in nursing homes like
New research from Pegasystems reveals half (50 per cent) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings in their communications, way above the global average of 36 per cent. The global study, conducted by research firm Savanta, explored the effect the global pandemic
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