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Isolation has us carving content, businesses should be capitalising

If lockdown’s proven a boon for anyone, it has to be content creators. TV, radio, newspaper, magazine and social media audiences are soaring as we all self-isolate.

And for content production company Eric Tom & Bruce – despite the limitations afforded by CV-19 – now’s the time for brands to capitalise on becoming that little bit more famous.

Eric Tom & Bruce is the smaller, sassier (dare we say cooler?) younger brother to The Producers – one of Australia’s leading TVC makers and production companies.

But if you’re thinking video content comes with a (multiple) six-figure price tag, Eric Tom & Bruce will have your CFO clicking their heels for joy.

Offering a full suite of services, the team specialises in digital and social media content aimed at SMEs right through to your large corporations.


Eric Tom & Bruce’s offerings extend to stills photography, copywriting, scriptwriting, motion design, graphics, drone footage, VFX and editing.

The agency adds it understands the competitive space its clients play in and it generates scripts and ideas especially tailored to a business’ budget.

It’s also well across the difficulties and confines of making top-notch video content in this time of self distancing.

Check out Eric Tom & Bruce’s hype reel below:

Already during the pandemic Eric Tom & Bruce has managed to produce compelling content for a number of clients including Victoria Police, Lilydale, Motor Neurone Disease (MND) Victoria and the RSPCA.

Check out a show reel of the agency’s latest work at the end of this article.

For the agency’s executive producer Victoria Conners (ex-head of content at McCann Melbourne) great content can still be made despite the constraints of CV-19 and it’s all about thinking laterally and being clever around production techniques.

“Knowing that clients are coming to us for video content we think from production out,” Conners tells B&T.

“So we know that we are presenting solutions that not only work for creative and marketing but are achievable for the budget.

“We provide end to end solutions with our in-house team and have full creative and production capabilities. Also the team are multidisciplinary, so we can and do employ clever, holistic thinking to each production,” Conners said.

Conners adds that, in recent times, many Australian creative agencies and their clients have saturated audiences with user-generated content and easy go-tos such as animation that’s often banal and left audiences disengaged.

“Give people want they want!” Conners adds and that’s “great filmed content”.

Some of Eric Tom & Bruce’s clients, such as Motor Neurone Disease (MND), have even seen increased engagement with their content in recent times and have now added live streaming capabilities.

And that’s enabled the charity organisation to log even greater engagement with their content than pre-COVID, Connors adds.

For the agency’s creative producer Samantha Haines, it’s Eric Tom & Bruce’s ability to be nimble and adapt to the difficulties of the times that’s proving the added advantage for clients.

Haines added: “Having creative producers who understand the logistics of shooting and who are also involved in the creative development of a project has meant that we have been able to pivot quickly as restrictions initially tightened and then have begun easing.  As the lockdown began for one client we were able to present an animation solution, whereas now we are writing scripts for live action shoots that take into account the social distancing measures.

“It’s been rewarding to work with out clients to help them find solutions.  One of our clients had two live events planned and we worked closely with them to produce online events; pre-recording interviews and cutting packages so that they could seamlessly live-stream the events.

“It’s been a fantastic outcome for the client in that the engagement that they’ve had has been 10-fold what it would have been for the actual event,” Haines said.

Check out Eric Tom & Bruce ‘s in-isolation work below:







Published by: B&T

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