Customers have the power to determine the success of any business. Whether they’re seeking a quick transaction, like the purchase of a pen, or something more long term, like engagement of a real estate agency to find their dream home, the market is brimming with
The internet allows you to do almost anything with a click. You can get a coffee delivered to your doorstep or hail an Uber ride right from your phone. Consumers are using the internet at increasing rates to make purchases, yes. But more importantly, the
As a small business, it can be tough to attract attention when there are other big players in your industry. Of course, you may lack the resources and funds to go all-in to promote your business as aggressively as they do, but still there are
We’ve pulled together some of the top insights for Aussie SMBs for technology. New research from PayPal’s 2022 eCommerce Index explores the latest trends in online shopping and payments among Australians, the reports top findings include: Metaverse: the future of eCommerce 23% of Australians would
Unpack those jingle bells because on Friday, September 16th it’s officially 100 days until Christmas! Believe it or not, people are already scouring the internet for Christmas present ideas, which means it is time for your business to prepare for the festive season. Celebrating the
Public Relations or PR, according to investopedia, is the process of managing one’s image, feeling about a person, company or brand. In its very essence, PR helps an entity position itself in whichever light they want to be seen in. Being a broad discipline, PR
As part of the 2021 SavvySME Small Business Advertising Report, which analyses a wide range of marketing focuses for advertisers and businesses on its online platform, users took a survey answering the question, “What tools do you use to acquire new clients?” And, the results
Email is a rare digital technology that has stood the test of time. Despite the rise of social media, instant messaging and business collaboration software, email marketing remains a universal way of communicating online. The simplicity of email makes it a popular channel for business
“Being a brand in 2022 means having an opinion about more than your product.” — Erika Geraerts, Owner, Fluff In case you missed it, we recently spoke with the founder of Fluff, Erika Geraerts about building a conscious brand, her day-to-day hustle and future plans for
Targeted email marketing is an extremely effective way to reach your customers and drive sales. According to one report by consulting firm McKinsey, email marketing is nearly 40 times more effective for acquiring customers than Twitter and Facebook combined. But it’s an art. You need to make
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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