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4 Lead generation strategies that are ‘crazy’ but pure genius

The traditional marketing model isn’t doing enough to attract potential customers for most businesses. So, how about something a little unorthodox—crazy even? From bold public stunts to quirky social media campaigns, let’s delve into some unusual lead-generation tactics. 1. Publicity Stunts Nothing captures public attention

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Leveraging social media for small business growth in Australia

In today’s digitally driven landscape, small businesses face intense competition for consumer attention. Social media, however, provides a powerful and cost-effective platform to connect with target audiences, build brand awareness, and ultimately drive growth. To succeed in this dynamic environment, understanding and capitalising on key

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Click, convert, conquer: SME guide to e-commerce growth

The rise of e-commerce has revolutionized the retail landscape, creating unprecedented opportunities for small and medium-sized enterprises (SMEs). By embracing digital commerce, SMEs can expand their reach beyond local markets, tap into a global customer base, and compete on a level playing field with larger

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Social media trends for 2024

 Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024, their latest annual report on social media and digital trends worldwide. Key Findings include: TikTok has the highest average time per Android user of any social

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