Unpack those jingle bells because on Friday, September 16th it’s officially 100 days until Christmas! Believe it or not, people are already scouring the internet for Christmas present ideas, which means it is time for your business to prepare for the festive season.
Celebrating the 100 day countdown can get your audience thinking about potential gifts for friends and family before the silly season kicks in. Building up anticipation and allowing time to be your customers best friend is a great way to get people involved with your business. Although we’re not waving the Santa hat around just yet, planning out your marketing strategy ahead of time will allow you to focus on selling your product all year round.
Leading Australia digital presence provider (looking after 28,000 + SMBs and providing free support to a further 300,000+) Localsearch’s Social Media Expert, Sarah Russo, has prepared some marketing tips on how to effectively communicate the countdown until Christmas:
Engage on Tik Tok:
Reach more than 7.3M Aussies on Tik Tok this silly season by creating entertaining, joyful and seasonal content including videos based on the countdown towards Christmas
Christmas-themed branding or challenge:
Come up with a a Christmas themed hashtag / challenge or jump on a trending hashtag / audio for social media. Get started now so you don’t miss out.
Email marketing is a fantastic way to disperse Christmas countdowns. Catchy subject lines, infographics and links to your website can drive excitable customers directly to your products.
Hold season-specific competitions:
A giveaway entices people to enter by following simple rules. Competitions also draw excitement as people may look for ways to save money during the holiday season.