Public Relations or PR, according to investopedia, is the process of managing one’s image, feeling about a person, company or brand. In its very essence, PR helps an entity position itself in whichever light they want to be seen in. Being a broad discipline, PR
Anushka Bandara is warning businesses and consumers to be aware of the increasing rate of cyber and phishing attacks that are taking place across the country. Bandara is the CEO and cofounder of Elegant Media, one of Australia’s leading app and software development companies. The
Anushka Bandara is warning businesses and consumers to be aware of the increasing rate of cyber and phishing attacks that are taking place across the country. Bandara is the CEO and cofounder of Elegant Media, one of Australia’s leading app and software development companies. The
Has your small business invested time and money into creating original content but is thus far getting no returns on your investment of resources? If that’s the case, it’s likely your small business content marketing strategy isn’t working. Here are 6 common content marketing SME
According to research by SavvySME, online B2B marketplaces have diminished the value of brand equity as buyers prioritize reviews and other measures of product value. B2B marketplaces no longer play second fiddle to traditional means of procurement. Previously associated with low-value transactions, McKinsey’s B2B Pulse
As part of the 2021 SavvySME Small Business Advertising Report, which analyses a wide range of marketing focuses for advertisers and businesses on its online platform, users took a survey answering the question, “What tools do you use to acquire new clients?” And, the results
Email is a rare digital technology that has stood the test of time. Despite the rise of social media, instant messaging and business collaboration software, email marketing remains a universal way of communicating online. The simplicity of email makes it a popular channel for business
“Being a brand in 2022 means having an opinion about more than your product.” — Erika Geraerts, Owner, Fluff In case you missed it, we recently spoke with the founder of Fluff, Erika Geraerts about building a conscious brand, her day-to-day hustle and future plans for
Many retailers transform their storefronts for the Christmas shopping season. Magical wonderland settings help customers get in the mood for gift-giving, but COVID-19 could affect customers’ willingness to shop in-store this festive season.To adapt, business owners need to rethink how they can develop unique, omnichannel
Targeted email marketing is an extremely effective way to reach your customers and drive sales. According to one report by consulting firm McKinsey, email marketing is nearly 40 times more effective for acquiring customers than Twitter and Facebook combined. But it’s an art. You need to make
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
CONTACT ABF GROUP
+61 3 8560 6888
info@abfgroup.com.au
SPONSORSHIPS – PARTNERSHIPS – EXHIBITOR ENQUIRIES
george.moraitis@abfgroup.com.au
