Competition in the digital age is fierce, and today’s consumers demand authenticity. They expect businesses to have similar principles and values they’re able to align themselves with. The only way of ensuring a competitive edge ultimately comes down to distinguishing yourself from every other business
In a world where customers are often driven online to find the cheapest option, it can be hard for bricks-and-mortar businesses to feel they have a fair chance to be competitive. Bricks-and-mortar business can be tough – but there are also some fantastic advantages that might not
MarTech is short for Marketing Technology, and essentially describes the software and tools used to market your business. Technology fuels most parts of the modern business landscape, but it’s particularly popular when it comes to marketing. This is mostly due to the constant need for accurate
Trying to promote your product or service to everyone can be costly and can miss the mark. Knowing who your ideal customer is (based on certain characteristics) will help to focus your marketing efforts on those who are willing to pay for your product or
Offering a discount isn’t the only way to drive more sales. Learn about some proven techniques to help you sell more. There are a number of quick and easy sales techniques you can use online and in-person this festive season to attract shoppers and those
A fantastic product, along with an effective marketing and communications strategy, can pave the way for solid customer relationships. However, your customers can have different interests and requirements. They could be industry experts who already know a lot about what your product does. Your marketing
As we inch closer to 2022, operating in an evolving marketing landscape, it is imperative for marketers to better understand their audiences. However – more often than not – a lack of data maturity is hampering success. A recent Forrester study, The Quest for Data-Driven
Thousands of small businesses around Victoria will have the chance to improve their online presence and arm themselves with more digital skills, with the Small Business Digital Adaptation Program reopening for applications. “Gaining a tech edge and learning new digital skills can be a game-changer for small
It comes down to one word. Connect. A lot of my work with small businesses involves understanding their market. And as part of that, I sign up to a variety of their competitors’ newsletters, which does make my inbox a challenge… but all in a
Is getting a four-star rating from a customer better than getting a five-star review? That’s one of the questions on the mind of Professor Jeroen Rombouts, Accenture Strategic Business Analytics Chairholder. Earlier this year, Professor Rombouts invited me to speak to a group of graduate students
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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