Market research is an effective tool to assist your business planning. It is about collecting information that provides an insight into your customers thinking, buying patterns, and location. In addition, market research can also assist you to monitor market trends and keep an eye on
You have conducted your research and backed it up with solid business and marketing plans which will evolve with your online business. Your business is live, you’re making sales, and all is going well. So, what’s next? It is now time to scale up! Be
Looking for the right digital marketing channels for e-commerce? You’ve come to the right place! Not all digital channels will fit each of your business objectives. Some are more suitable for select audiences, while others are set up differently depending on what they’re capable of.
Acquisition, service, growth and retention are four important areas to focus on if you want to grow your customer base for increased profit and long-term growth. Many businesses only think of acquiring more customers, employing telemarketers and buying leads, when in fact these are only
What is live-streaming? Live-streaming is basically sharing real time, unedited videos through social media, most commonly Facebook, Instagram and YouTube. It is an easy and effective way for businesses or any social media users to connect with their audience. Imagine turning on an Instagram live
As digital marketing experts, we are often asked the question “Does social media matter for all businesses”? The simple answer is YES. With over 3 billion people using social networks, why wouldn’t you? It doesn’t matter which industry your business is involved in, or what
Public Relations or PR, according to investopedia, is the process of managing one’s image, feeling about a person, company or brand. In its very essence, PR helps an entity position itself in whichever light they want to be seen in. Being a broad discipline, PR
Did you know that good customer service can be a driver for startup growth? Many startups are so focused on getting off the round with their products, they can forget the importance of their customer service to their first customer base. Small Business Connections sat
Social commerce — social media combined with online shopping, is forecasted to grow compoundingly by 30.8% annually from 2020 through 2026 The world has seen drastic changes in the way people shop in the last 5 years. From gradually introducing online shopping and e-commerce as
Best practice on social media is far and away the most important thing marketers need to be all over. Things are constantly changing in the digital space, and social media is certainly no exception. Plan it out As the old saying goes, when you fail
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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