[adning id=”12070″]

[adning id=”12070″]

6 Reasons your SME’s content marketing isn’t working

Has your small business invested time and money into creating original content but is thus far getting no returns on your investment of resources? If that’s the case, it’s likely your small business content marketing strategy isn’t working. Here are 6 common content marketing SME pitfalls and how to fix them.

1. No overarching strategy

A strategic plan is highly essential for successful content marketing. Your content needs to be linked emotionally with your audience and consistently tied into wider marketing campaigns. Without a strategy, success or failure is just a matter of luck.

2. Your content is too “salesy”

Your content should enrich your customers’ knowledge and display your understanding of their pain points instead of showcasing all the features of your product or service. In any case, content marketing is not exactly an opportunity for hard sell.

3. Content is poorly produced

If your content is not well-produced, no one will take it seriously unfortunately. Quality content costs money since it will reflect your business and brand. Remember, being cheap with content development meaning presenting a discount image of your brand to the prospects.

4. You aren’t promoting it

Your content can be valueless if people don’t know it’s there. It can’t promote itself so ensure that your strategy is transparent on your distribution channels and promotions. There are many ways in which you can promote your content including sharing it on social media, incorporating newsletter, paid ads, etc.

5. Your SEO is not quite right


A basic rule of thumb is keeping your keywords to the most important search terms that people might use when looking for your content. Also, your content should definitely include the keywords which you’ve identified as significant to your brand.

6. You’re not capturing your leads

Content marketing is a lost cause if you have no way to record who is consuming your content. Ensure your website is build to capture these leads for your database so you can retarget and nurture them.

By: Lucy Ng, SBC writer


Leave a Reply

Your email address will not be published. Required fields are marked *


Get breaking news delivered
This field is for validation purposes and should be left unchanged.


Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link: https://business.gov.au/grants-and-programs/business-events-grants
  • For further information please see this fact sheet.
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?