There are few things more essential to the success of your small business than an effective marketing strategy. You might have a great product, but if no one knows it exists, you’ll never get off the ground. With that in mind, here are six tips
Time hasn’t moved at a normal pace since the COVID-19 pandemic hit, which is why it probably shouldn’t be a surprise that we’re more than halfway through 2021. To avoid getting caught out by the constant pace of change, it’s a good idea to start
Retailers’ relative performance in capital markets starkly demonstrates a pandemic-driven acceleration of ongoing industry shifts. This means those that wish to keep up need to speed up. Confined indoors, consumers did not remain idle. Despite incomes shrinking significantly for many—especially in Asia, where government stimulus
We are currently living against a complex backdrop of personal, societal and global tension. On the positive side, we are seeing more connection, sustainable and ethical consumerism and a resolve to drive positive change. On the negative, we are witnessing a reality of continued social
Is your digital marketing failing to raise your bottom line and outshine your competition? While it’s not uncommon to see campaigns miss the mark, there are ways to quickly turn the tables. Done well, digital marketing delivers great results from more quality leads to strong
Nearly 80 per cent of respondents to a new global survey have said it isn’t enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people’s true lifestyles and cultures. The
The key to guiding your communications is, as always, the effective use of your data. Personalisation is certainly not a new concept for online or offline comms. However, the augmentation of your data to drive personalisation in a COVID-19 world can help you truly understand
Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain its competitive edge during a crisis, marketers need to understand the importance of agility and adaptability. This enables brands
A day doesn’t pass without someone commenting on how they, a brand, their mum, their dog – every bugger is best handling the Covid pandemic. I am not being critical. Many businesses acted swiftly and thought laterally, making the best of a bad situation. For
New research from Pegasystems reveals half (50 per cent) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings in their communications, way above the global average of 36 per cent. The global study, conducted by research firm Savanta, explored the effect the global pandemic
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