As the business environment continues to evolve at an unprecedented pace, business rebranding has emerged as an essential strategy for companies aiming to stay competitive. Karen Tiber Leland, bestselling author of The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand and CEO of Sterling Marketing Group,
Social media-related strategies are the top lever Australian retail entrepreneurs are employing to attract and retain customers. This is according to new data from more than 13,000 owners of retail businesses on Shopify, including over 800 from Australia, exploring the priorities, challenges and opportunities that merchants
In today’s digital landscape, a robust social media presence is no longer a luxury for small businesses; it’s a necessity. With billions of users actively engaging on platforms like Facebook, Instagram, and Twitter, social media provides unparalleled access to a vast and targeted customer base.
We’ve all been there: scrolling through an article you’re interested in, only to be bombarded by flashy pop-ups, autoplay videos with blaring soundtracks, and banner ads that seem to follow you around the page. Website ads can be intrusive and disruptive, but what if I
Small and medium-sized businesses (SMBs) seeking to expand their reach and attract new customers can leverage the power of television advertising through Nine Ad Manager. Join their free workshops at CommBank SmallBiz Week 2024 and gain the knowledge and tools for a successful – and
The traditional marketing model isn’t doing enough to attract potential customers for most businesses. So, how about something a little unorthodox—crazy even? From bold public stunts to quirky social media campaigns, let’s delve into some unusual lead-generation tactics. 1. Publicity Stunts Nothing captures public attention
Sagar Sethi warns online marketing is becoming increasingly complex and expensive and businesses need to adjust to survive. The founder and CEO of Melbourne-based digital marketing agency Xugar has warned Aussie business owners clinging to ancient operating practices to wake up and realise that in
Nine Ad Manager has officially aligned with Precedent Productions as a major partner of the 2024 Australian Small Business Champion Awards, as well as the 2024 Australian Women’s Small Business Champion Awards and the 2024 Australian Trades Small Business Champion Awards. Nine Ad Manager is a leading self-service advertising tool
For small and medium-sized enterprises (SMEs), navigating the digital marketing landscape can be daunting. Social media and digital marketing are crucial for brand awareness, lead generation, and customer engagement, but deciding whether to bring these functions in-house or outsource them is a critical decision. Let’s
Artificial intelligence is transforming the way businesses approach marketing. Using AI tools, marketers can gain valuable insights, automate mundane tasks, and deliver personalised experiences that resonate with their target audiences. Let’s delve into how AI can transform your marketing efforts and help deliver better results.
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
CONTACT ABF GROUP
+61 3 8560 6888
info@abfgroup.com.au
SPONSORSHIPS – PARTNERSHIPS – EXHIBITOR ENQUIRIES
george.moraitis@abfgroup.com.au
