Ecommerce marketing company Omnisend surveyed 1,000 Australian adults about their holiday shopping plans and found that 60.6% of Gen Z are buying gifts for themselves when holiday shopping — almost four times the number for Baby Boomers (15.9%) and almost twice compared to Gen X (36.2%). Apart from parents
As we head into 2025, Australian businesses are faced with a rapidly evolving marketing landscape. With advancements in technology and changing consumer behavior, it’s essential for brands to stay ahead of the curve. The next year promises to bring a combination of exciting innovations and
Australia’s recent decision to pass the world’s strictest teen social media ban has sent shockwaves through the business and marketing sectors. With the legislation now in place, children under 16 will be barred from using social media platforms, marking a significant shift in how companies
Now that Black Friday has come and gone, Australian small and medium-sized businesses (SMBs) are reflecting on whether it was worth participating, especially given the current economic pressures. With the cost of living crisis affecting both businesses and consumers, new data from Xero reveals the
Australia’s recent legislation banning children under the age of 16 from using social media marks a significant turning point for businesses that rely heavily on influencer marketing and brand ambassadors to target younger demographics. As one of the strictest social media policies globally, this law
Let’s face it – if you’ve been running a small business without a social media strategy, it’s time for a little reality check. Sure, posting the odd photo of your coffee break or the cat who just discovered your office chair is fun. But unless
Let’s face it: small businesses have it tough. You’re juggling a million tasks, and finding time to create fresh, engaging content feels impossible. Enter AI—a shiny, new tool promising to solve all your problems. It’ll generate blog posts, create ads, and even come up with
If you’re running a small business in Australia, chances are you’re seeing more and more Gen Zs (born roughly between 1997 and 2012) becoming your customers, employees, or even your competition. But if you’re still doing business the same way you were five years ago,
Customer reviews play a crucial role in persuading potential buyers to try your business. They provide social validation and equip people with the necessary information to feel comfortable making a purchasing decision. While organic reviews are one of the most effective ways to build trust
Major sale days are coming up, is your small business prepared to make the most of the online sale events? A sales promotion can help your business: increase immediate sales respond to opportunities attract new customers encourage repeat purchases from loyal customers move excess stock.
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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