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Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.

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Global rise in ethical consumption

The COVID-19 pandemic is likely to alter consumer behaviours permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April 2 and April 6, after many countries had implemented stay-at-home

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Marketing tools for small businesses

Selecting a business marketing strategy can be daunting. With countless marketing tools and features at your disposal, how do you know which strategy offers the most bang for your buck? How should I market my business? When it comes to business marketing, the sky’s the limit. Explore the numerous marketing paths and strategies that hinge

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How to manage content with artificial intelligence

Artificial intelligence (AI) can help businesses predict their future needs and enhance efficiency by using the data they already have to create insight. The importance of managing content more responsibly is growing for businesses. Governments around the world have created content management legislation to increase privacy and security for their citizens. These requirements mean that

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6 Steps to successfully target any audience

Overwhelmed by the rate at which the marketing environment changes? It can be tough to stay in touch with industry trends, but these six steps will ensure your campaigns continue to hit the mark. Articulate one clear, unifying idea Amid a fragmented media landscape, we don’t have the luxury of dispersing multiple concepts across a

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7 content marketing tips for Australia

In today’s rapidly evolving world of digital marketing, a carefully planned and executed content marketing strategy is very important. Content marketing is especially beneficial if your goal is to increase your website’s organic (naturally derived) traffic. Importantly, a high-quality content marketing strategy can greatly reduce the amount of money your small business will need to spend on cost-per-click (CPC) search

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How much money should I spend on marketing my business?

A common question we’re asked is: “How much should I spend on marketing my small business?” And to be honest, it’s a question we really don’t enjoy answering. There are several reasons for this. First, there is no definitive answer to this question, because every business is different. Secondly, businesses should not regard marketing communications (promotion) as an expense. When performed

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Will marketing automation help your business grow?

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, encourage and educate potential customers, as well was give you a more detailed view of what occurs at every stage of your customer’s journey. While all this sounds good, creating a marketing automation strategy isn’t simple and you

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Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link: https://business.gov.au/grants-and-programs/business-events-grants
  • For further information please see this fact sheet.