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Fintech ‘unicorn’ Airwallex makes move to increase global brand awareness

Global fintech Airwallex today announced that Susan Ho has joined its team as SVP brand, communications and partnerships to drive the group’s efforts to build a world-class brand and reputation, strengthen strategic partnerships and expand its global business.

Ho’s appointment follows Airwallex’s recent announcement about its record US$160million Series D fundraising to accelerate worldwide growth plans through customer acquisition and licensing, further product development and acquisitions to fast-track offerings.

ABF media

Airwallex CEO and co-founder Jack Zhang said: “The world is becoming increasingly digital and current conditions demand that global businesses reassess how they operate, particularly with regards to the kinds of financial services solutions they use.”

“Susan’s appointment signals our ambition to strengthen the Airwallex brand and position ourselves to be the preferred financial services platform for clients today and businesses of the future.

“Anyone interested in operating their business better and more efficiently should consider Airwallex. What attracted me to Airwallex was the strength of its products and technology infrastructure, and calibre of the people. I am excited to be part of a team who continues to revolutionise how businesses will use financial services.”

Ho was formerly Head of Brunswick’s Hong Kong office where she was instrumental in building a premium reputation for the corporate advisory firm amongst its clients and staff.

Prior to that, Ho came from a long career in Standard Chartered Bank, working in its corporate and retail banking business and leaving a legacy of the bank’s brand promise “Here for good” and its Liverpool FC sponsorship. Ho is Malaysian-Chinese and currently serves as Governor at Maggie’s Cancer Centre and Board Director of AFS Hong Kong Cultural Exchange.

ABF media

Airwallex also recently expanded Kai Wu’s role to Greater China CEO on top of his CFO responsibilities, in a progression of steps to strengthen its management bench. This follows another recent high-profile appointment, Jeanette Chan, one of Asia Pacific’s most reputed legal advisors, as Chief Compliance Officer and General Counsel.

Airwallex achieved ‘unicorn’ status last year when it was valued at $US1 billion, joining the likes of graphic design start-up Canva.

Originally published by: B&T

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