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Using customer testimonials to promote and grow your SME

Most business owners agree that word-of-mouth recommendations are the best promotions their businesses can receive. No matter how hard you try to nurture potential customers and educate them about your products and services, many will prefer to hear about other people’s experiences with your brand

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Massive marketing campaign failure? How to bounce back

People in business understand how crucial marketing is. That said, nobody can deny the harsh truth—marketing isn’t easy. Even after planning for months and devoting all your time and resources, a campaign you believed was a fantastic idea can fall flat without making any significant

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Four strategies to increase customer loyalty

Customers have the power to determine the success of any business. Whether they’re seeking a quick transaction, like the purchase of a pen, or something more long term, like engagement of a real estate agency to find their dream home, the market is brimming with

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