As the business environment continues to evolve at an unprecedented pace, business rebranding has emerged as an essential strategy for companies aiming to stay competitive. Karen Tiber Leland, bestselling author of The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand and CEO of Sterling Marketing Group,
Social media-related strategies are the top lever Australian retail entrepreneurs are employing to attract and retain customers. This is according to new data from more than 13,000 owners of retail businesses on Shopify, including over 800 from Australia, exploring the priorities, challenges and opportunities that merchants
Are you looking to make your business stand out? Giving a unique and memorable experience for your customers shows your appreciation. It can also encourage word of mouth recommendations and returning customers. Here’s some ways you can help your business stand out: Unique packaging: use your
Every year two weeks before Mother’s Day, many businesses allow their customers to opt out of Mother’s Day emails, which can be emotionally triggering if they’ve lost a mother, a child, or for other reasons. Email marketing firm Omnisend studied nearly one million opt-out emails sent this
In today’s digital landscape, a robust social media presence is no longer a luxury for small businesses; it’s a necessity. With billions of users actively engaging on platforms like Facebook, Instagram, and Twitter, social media provides unparalleled access to a vast and targeted customer base.
We’ve all been there: scrolling through an article you’re interested in, only to be bombarded by flashy pop-ups, autoplay videos with blaring soundtracks, and banner ads that seem to follow you around the page. Website ads can be intrusive and disruptive, but what if I
Small and medium-sized businesses (SMBs) seeking to expand their reach and attract new customers can leverage the power of television advertising through Nine Ad Manager. Join their free workshops at CommBank SmallBiz Week 2024 and gain the knowledge and tools for a successful – and
LinkedIn’s latest report sheds light on a revolutionary trend in B2B sales: Deep Sales. This approach, powered by sophisticated software and a focus on building meaningful connections, is empowering sellers and fostering stronger relationships between buyers and sellers. The Rise of Deep Sellers: Deep Sales
The traditional marketing model isn’t doing enough to attract potential customers for most businesses. So, how about something a little unorthodox—crazy even? From bold public stunts to quirky social media campaigns, let’s delve into some unusual lead-generation tactics. 1. Publicity Stunts Nothing captures public attention
The impact of overseas reforms and technological developments, as well as trends in search quality, are among the issues to be considered by the ACCC as it considers the state of competition in general internet search services in Australia. The ACCC is today calling on
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