Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many of these communication disasters are avoidable if senior leadership, marketing, advertising and PR teams take a moment to
The current global pandemic has seen the need for businesses to majorly reduce their business costs including rent and utilities (39.9%) people (21.7%) operations (17.5%) marketing and advertising (15.4%) and R&D (5.6%). Business leaders, now more than ever, are under increased scrutiny to ensure that
Is your digital marketing failing to raise your bottom line and outshine your competition? While it’s not uncommon to see campaigns miss the mark, there are ways to quickly turn the tables. Done well, digital marketing delivers great results from more quality leads to strong
Half of Aussie marketers are waiting for better times before committing budget and shift to online set to accelerate, a new study by the AANA has found. Some 68 per cent SMBs and 87 per cent of large businesses still have marketing related spending budgeted for
There is no doubt the COVID-19 pandemic has and will continue to fundamentally change consumer behaviour as the way we live, work, and buy has been dramatically rewritten. From panic buying to brand boycotts and the online shopping boom, the crisis has permanently shifted the
How an integrated, end-to-end cloud solution has aided the unprecedented challenges posed by the pandemic COVID-19 has upended how business is conducted, here and all around the globe. While organisations of all sizes have been impacted, small businesses in particular have faced steep challenges as
Consumers are at the heart of every decision we make.’ This is a common sentiment we often hear from brands, one that serves them well. However, this consumer-centric approach can be confused with a consumer-led approach. Being consumer-led can result in brands becoming generic, bland and forgettable.
During CV-19 brands will either be victims, opportunists or, like most, somewhere in the middle. And it’s these middle brands that need to adapt and now… For the past two months, our world has been unlike anything we’ve seen before, and for Australian businesses, there
Creative agency The Works and content marketing agency Daresay are taking their marketing smarts direct to the doors of small businesses hit by COVID-19 and bush fires with the launch of Van Jams. For the next three months, experts from The Works and Daresay will
Brands love sharing customer stories as social proof they have great relationships. And, told well, these stories can show us real people we relate to, which is so much more effective than a shiny celeb endorsement. But some customer stories feel so manipulated there’s not much real
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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