Marketing terms often make it seem like rocket science, but really, marketing is mostly common sense. You’ve likely heard people throwing around the phrase “marketing strategy” as if it’s a highly complex and technical process. But it’s not. Having a marketing strategy means having a
People in business understand how crucial marketing is. That said, nobody can deny the harsh truth—marketing isn’t easy. Even after planning for months and devoting all your time and resources, a campaign you believed was a fantastic idea can fall flat without making any significant
A new survey of 1,001 Australians released today has revealed how the economic climate and the rise of online shopping will shape spending habits this Christmas – and how Australians are saying ‘no worries’ to slow deliveries. Commissioned by Fluent Commerce, a leading provider of
Which businesses we choose to stay with often depends on how they make us feel. A global PwC survey found that 60% of consumers would stop doing business with a brand if they received unfriendly service. It’s no surprise that our fundamental desire for respect drives our
E-commerce is the way of the future and is growing each day at an astonishing rate. With online sales now account for around one-quarter of the total retail market according to data from Savvy report. Retailers who overlook e-commerce may see their trade lessening as consumers
Ecommerce has long been the most lucrative business model for those looking to try their hands at entrepreneurship. Yet, it’s also one of the most dynamic and demanding sectors to work in. Today, we look at some of the many challenges that come with starting
Customers have the power to determine the success of any business. Whether they’re seeking a quick transaction, like the purchase of a pen, or something more long term, like engagement of a real estate agency to find their dream home, the market is brimming with
Let’s be real here: There’s nothing more annoying than being blasted with ads everywhere you go, especially when so many brands make unreasonable promises just to get attention. While online and offline promotions are important for brand awareness, today, they aren’t enough to win customers. We have
The internet allows you to do almost anything with a click. You can get a coffee delivered to your doorstep or hail an Uber ride right from your phone. Consumers are using the internet at increasing rates to make purchases, yes. But more importantly, the
As a small business, it can be tough to attract attention when there are other big players in your industry. Of course, you may lack the resources and funds to go all-in to promote your business as aggressively as they do, but still there are
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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