Parents share content of their children for myriad reasons, including to connect with friends and family, and to seek validation or support. However, some parents also do this for commercial gain. They manage their children as social media “kidfluencers” – allowing them to work with brands
The ACCC continues to support reforms to protect consumers and businesses following a new report into social media services. The report, released today, has highlighted a range of harms to consumers and small businesses occurring across social media services, including excessive data collection practices, lack
As new and exciting tech emerges, new LinkedIn data shows that Australian SMBs are adopting innovative marketing-tech tools such as AI to support their creative marketing during this tough economic moment. The research found that despite the economic upheaval most SMBs are feeling optimistic about
Given that 73% of internet users skim rather than read blog articles/web content (Source: Hubspot), how you write your message is nearly as important as what your message is. When you consider all of the written touchpoints that your prospective customers may have with you –
Every year, Australian businesses receive nearly $32 billion in advertising returns from Google Search and Ads. To say Google plays a big role in our small business ecosystem would be a gross understatement. It’s likely that Google Ads has been such a success in Australia because
Colour has so much power. Some of the most famous brands in the world are instantly recognisable, think McDonald’s red & yellow, Starbucks’ green and Ikea’s blue and yellow. With so many brands saturating each and every market, it is becoming more and more important
A registered trade mark is a valuable asset for your small business, but do you know the steps to take to protect it from infringement by others? A registered trade mark distinguishes your products and services from your competitors. It gives you exclusive rights to
Despite increasing consumer wariness toward advertising, businesses still choose to spend money on digital ads to promote their brands. It’s not hard to see why. Unlike traditional marketing strategies that take time to generate organic growth, targeted advertising helps businesses reach their ideal audiences faster
With the easter holidays almost with us, Marcus Marchant, CEO of Vista has shared his top tips on how small business owners can boost their business this easter. Promote your trading hours A large portion of Australians are unsure about the availability and operational
Here’s a hard truth: People often judge your credibility based on your business website. Extensive research conducted over the years has shown that poor user experience on a website can directly impact sales and affect customer loyalty. A study by Kissmetrics found that not only do 47%
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