Shopify, which powers 25% of all online commerce in Australia, has released The Shopify Australian Retail Report, in partnership with YouGov. As a result of evolving purchasing habits among Aussie consumers, there are six new consumer personas that reflect what Australians are concerned about, where they’re focusing
The new financial year is the perfect time to take stock of what worked and what didn’t in the prior 12 months, identify new areas for investment and improvement, and re-strategise. For many businesses, it’s an essential time to look at the marketing activities that
To stay ahead of the competition in the digital age, it’s crucial to unlock the full potential of your online presence. That’s where search engine optimisation (SEO) comes in. SEO is important for anyone who wants to increase their website’s online visibility. Whether you run
Whether you’re an established business owner or a new entrepreneur, your website is crucial to your success in the digital age. However, it is important to give your target audience appropriate and appealing functionalities that serve their needs. For example, if you’re a restaurant owner, your website
Shopping cart abandonment is a common occurrence in the world of ecommerce. Regardless of how great your product is, or how much value you offer, you may find your website visitors adding items to their carts only to leave without hitting the “buy” button. While
This year’s CommBank Young Hero Awards shines the spotlight on 10 outstanding business leaders from across Australia. These young entrepreneurs, aged 35 and under, are making a positive impact on Australia’s business market while pushing the boundaries of their respective industries. Let’s take a closer
If you saw a brand ignoring its customers or being impolite to them on social media, would you buy from them? Probably not. You might even tell your friends about it and suggest they boycott the brand as well. It’s what we do—we’re all inherently
If you saw a brand ignoring its customers or being impolite to them on social media, would you buy from them? Probably not. You might even tell your friends about it and suggest they boycott the brand as well. It’s what we do—we’re all inherently
The ACCC has accepted a court-enforceable undertaking from Universal Pharmaceuticals Pty Ltd, admitting that representations on its Wealthy Health website that a product contained squalene from sharks in Australian waters were likely misleading, in breach of the Australian Consumer Law. Universal Pharmaceuticals is an Australian
Digital marketing is a cost-effective way for businesses to communicate with customers, build brand awareness, and generate sales or leads. It uses digital channels to promote products or services to a target audience. One of the most popular digital marketing strategies is email marketing, which
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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