The countdown to Black Friday has begun – are you ready? As the clock ticks down to Black Friday, the start of the busiest season in cross-channel marketing is fast approaching. As email marketing accounts for a remarkable 15% of overall sales during the festive season, it’s important to
Does ChatGPT ever give you the eerie sense you’re interacting with another human being? Artificial intelligence (AI) has reached an astounding level of realism, to the point that some tools can even fool people into thinking they are interacting with another human. The eeriness doesn’t stop there. In
The latest Amex Trendex: B2B Edition, a survey on business-to-business (B2B) spending, has found that Australian businesses are tactically prioritising growth in the year ahead, with 43% of business decision makers planning to spend more to gain a competitive edge amid continued economic uncertainty. On
Social mеdia managеmеnt rеfеrs to thе procеss of crеating, schеduling, analysing, and еngaging with contеnt on social mеdia platforms to achiеvе spеcific markеting and branding goals. It involves managing an organisation’s or individual’s onlinе prеsеncе across various social mеdia channеls, such as Facеbook, X (previously
Australia facing surge in online sales as shoppers embrace digital. Circana, the world’s leading advisor on consumer behaviour, has released its groundbreaking Industry Insights report into the state of e-commerce in Australia. The report entitled, Unlocking The Next Wave Of E-Commerce Growth, identifies the breadth
We’ve all seen so many people talk about the value of having a website: It helps build credibility, makes you look professional and serious, helps you reach a new audience, and drives traffic to your business, yada, yada, yada. In fact, there’s so much online
Australia’s E-Commerce Future Unveiled by Circana Report Key Insights and Strategies for Retail’s Digital Evolution Circana, the world’s leading advisor on consumer behaviour, has released its groundbreaking Industry Insights report into the state of e-commerce in Australia. The report, entitled “Unlocking The Next Wave Of
The 2023 PayPal eCommerce Index research released by PayPal Australia today reveals that 42% of Australian businesses are already using artificial intelligence (AI) to boost their e-commerce operations and that more than 2-in-5 Australian consumers (43%) would use AI to help them shop online. Key
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised according to the Australian Ecommerce Report 2023 which was released today by IAB Australia and Pureprofile. The report found that 67% of consumers reporting convenience is still the number one reason for purchasing
As businesses seek innovative ways to optimise their marketing strategies, drive efficiency, and deliver exceptional results, automation offers a promising path forward. Automation tools help marketers focus their time and energy on strategic activities that deliver personalised experiences and drive growth rather than on repetitive manual
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