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Property industry players and social advocates have had a mixed response to the Victorian budget, attacking new housing taxes and a modest social housing program while praising a focus on infrastructure and planning. The industry hoped increased taxes on foreign buyers would not have a major

Selling an enviable lifestyle is big business for China’s internet celebrities. The multibillion-dollar influencer industry is all about turning fans into customers on social media. Internet celebrities like Zhang Dayi are part of the $24 billion influencer industry in China. With 20 million loyal social media followers

Qatar Airways has been crowned the best airline in the world for 2019, according to the consumer-aviation website Skytrax. The airline moved up one spot from the 2018 list, when it ranked second behind Singapore Airlines, which placed second on this year’s list. The website ranked

Australia’s free trade agreements are helping Hussey & Co export fresh salad leaves to Asia’s health-conscious consumers. As the Managing Director of Hussey & Co, Jeremy Haw has come a long way from selling live chickens and tomatoes on the side of the road at

  With the introduction of Single Touch Payroll (STP) only weeks away, hundreds of thousands of small businesses are still yet to make the switch to the real-time reporting system. In fact, according to a YouGov galaxy survey of 517 micro-business owners in April found

Marketing automation software can benefit your business in a number of ways. It is a great way to increase traffic, encourage and educate potential customers, as well was give you a more detailed view of what occurs at every stage of your customer’s journey. While all

SMEs are increasingly moving their data, information, and processes to cloud-based services, due to the benefits in cost reduction and workflow the cloud offers. While cloud-based information storage and management services are touted to improve internal business performance, there are risks involved in cloud storage,

New research from Australian marketing services provider Salmat has found that when it comes to discounting products, over a quarter (28 per cent) of SMEs think they discount too much, with 56 per cent of SMEs discounting weekly or monthly. Whilst discounting can be one tactic

  A common question we’re asked is: “How much should I spend on marketing my small business?” And to be honest, it’s a question we really don’t enjoy answering. There are several reasons for this. First, there is no definitive answer to this question, because every business is different.

In today’s rapidly evolving world of digital marketing, a carefully planned and executed content marketing strategy is very important. Content marketing is especially beneficial if your goal is to increase your website’s organic (naturally derived) traffic. Importantly, a high-quality content marketing strategy can greatly reduce the amount of money your