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Level up your customer game: the SME guide to CRM mastery

In the dynamic landscape of modern business, small and medium-sized enterprises (SMEs) face significant challenges in building and maintaining strong customer relationships. This is where Customer Relationship Management (CRM) software emerges as a potent tool, empowering businesses to streamline operations, enhance customer service, and ultimately

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6 Ways to create a money-making sales funnel

A sales funnel illustrates a lead’s journey through a series of stages, from becoming aware of your brand to eventually becoming a customer. An easy way to understand this concept is by picturing a real-life funnel. Just the way liquid passes through a funnel, from

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6 Questions you need to ask during every sales call

Have you ever spent hours trying to persuade a prospective customer to buy your product, only to discover that they don’t have the budget for it? Or even worse, that they never needed it in the first place? Scenarios like these can be incredibly frustrating,

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6 Steps to get the most out of business events

The marketing industry has gone through some big changes in recent decades. In response to rising digital dependency and changing consumer habits, marketers are relying heavily on digital marketing strategies to promote and grow their businesses. But in an increasingly busy world, in-person interactions can be highly

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Record number of people with multiple jobs

The number of multiple job holders reached a record high of 900,000 people in the June quarter 2022, an increase of 4.3 per cent, according to figures released today by the Australian Bureau of Statistics (ABS). Lauren Ford, head of Labour Statistics at the ABS,

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Staff absent in 22% of businesses due to COVID-19

More than one in five (22 per cent) employing businesses had staff who were unavailable to work due to issues related to COVID-19, according to results released today from the Australian Bureau of Statistics (ABS). ABS Head of Industry Statistics, John Shepherd, said: “Large businesses

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