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Global rise in ethical consumption

The COVID-19 pandemic is likely to alter consumer behaviours permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April

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6 Steps to successfully target any audience

Overwhelmed by the rate at which the marketing environment changes? It can be tough to stay in touch with industry trends, but these six steps will ensure your campaigns continue to hit the mark. Articulate one clear, unifying idea Amid a fragmented media landscape, we

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Blockchain to ease financial risk in creative industries

A new blockchain infrastructure designed for Australia’s creative industries could help overcome problems from missed royalty payments to art fraud and administrative overheads, says a new report. The report argues that a blockchain-based infrastructure could bring much needed transparency to the creative marketplace, while relieving the

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Exceed your marketing goals with digital marketing

SMB owners wear a lot of hats. In addition to the day-to-day function of the business (say, making earrings, fixing pipes or caring for children) they might organise payroll, send emails, do maintenance, manage employees, collect the mail, answer phone calls, take bookings and more.

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A chat with matt paine, key account director

I recently sat down with Matt Paine, News Xtend’s Key Account Director, to find out what he loves about Digital Marketing, why he’s passionate about helping businesses succeed, and what he does when he’s not in the office. Ready to meet him too? Let me

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