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Younger and lower income households: spending 25% of wages on groceries

Many younger Australians and lower income households are spending up to one-quarter of their net income on groceries, according to responses so far to the consumer survey which is part of the ACCC’s Supermarkets Inquiry.

Households have also told the ACCC that to reduce their grocery bills they are spending more time shopping around for savings, substituting fresh food with frozen, and cutting back on non-essential items.

Some people have also reported skipping meals or sacrificing meals to feed children properly.

Over 13,000 consumers have responded to the survey so far.

“Survey responses give us a very important insight into consumers’ everyday experience of the sector that will complement our investigation into the pricing practices of the supermarkets,” ACCC Deputy Chair Mick Keogh said.

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“Taking into account the demographics of those who have already responded, we particularly want to hear from more adults under the age of 30, people for whom English is not their first language, and people in rural and regional parts of Australia.”

“Having responses that reflect the whole community’s experience will help us to identify the right issues that need to be explored more deeply in our inquiry. Findings from the consumer survey will be included as part of the ACCC’s interim report, due by the end of August,” Mr Keogh said.

The ACCC is seeking to deepen its understanding of how Australian consumers shop for groceries, particularly since the Covid pandemic and recent sharp increases in the cost of living. The ACCC also wants to understand what current supermarket practices concern consumers the most.

These survey results will inform the ACCC’s assessment of competitive dynamics in the sector and help to identify issues for further exploration as part of the Supermarkets Inquiry.

“A clear theme in the survey responses so far is that consumers consider the price of groceries to be a major factor in the cost-of-living crisis,” Mr Keogh said.

“Grocery shopping is an essential in everyone’s life, and we strongly encourage Australians to share their experiences with us via our online survey.”

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