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Victoria’s $1.5m E-commerce plan to help local farmers and producers

Victorian farmers and producers will be helped to expand their customer base by facilitating online markets and building business resilience and skills thanks to support from the Victorian Government.

Minister for Agriculture Jaclyn Symes today announced the $1.5 million E-Commerce and New Marketplace Transition Package, part of the Agriculture Workforce Plan which is helping the agriculture sector through the coronavirus pandemic and beyond.

“Staying at home should be no barrier to enjoying fantastic Victorian produce like cheese, wine and small goods, through our vibrant online marketplace community,” said Minister for Agriculture Jaclyn Symes.

Online farmers markets or marketplaces primarily selling Victorian agricultural produce will be able to apply for grants to help new and existing producers with the cost of onboarding, online marketing and registration fees.

Marketplaces can also apply for funding to help cover the costs of freight and logistics, reducing delivery fees for consumers buying Victorian fresh food and goods online.


“Victorian agriculture is such an important part of our economy and appeal – this direct support will help farmers and producers reach more customers and boost their businesses,” said Minister for Agriculture Jaclyn Symes.

A training program will also be provided to help farmers and producers with their e-commerce skills, supporting them to implement an effective e-commerce strategy as part of their ongoing operations.

Boosting accessibility to online markets for Victoria’s farmers and producers is crucial due to the pandemic limiting sales to the hospitality sector, reduced numbers of people able to visit farmers markets as well as less tourists travelling in the state.

Key online marketplaces that sell Victorian produce and agricultural products will be contacted directly by Agriculture Victoria about the package to make sure they know what help is available.

The E-Commerce and New Marketplace Transition Package complements Visit Victoria’s “Click for Vic” campaign, encouraging Victorians to support local producers and food by buying online.


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