Gift buyers have been urged to “Think Small” this Father’s Day, and take the opportunity to support local and family-owned businesses.
With just over a week to go until we celebrate Dads everywhere, the National Retail Association is reminding Australians that the overwhelming majority of jobs are created and sustained in small businesses.
Chief Executive Officer Greg Griffith said gift-hunting in small businesses might require a little more thought and planning, but it would deliver rewards for the economy as well as for Dads.
“It can be tempting to head straight for a large department or chain store, especially when they are hitting the advertising airwaves so heavily at this time,” Mr Griffith said.
“And there’s certainly nothing wrong with doing that – large chains provide jobs for thousands of Australians, as we are lucky to have a vibrant and competitive retail sector with a range of business sizes competing.
“However, we urge shoppers to share the Father’s Day love around where you can – supporting your local and family-owned businesses if possible.
“Smaller businesses often have a different range to the large stores, and you can come across some really innovative and unique gift ideas.
“At a time when small businesses are struggling, they will definitely appreciate the support.
“Shopping with a small business is the gift that keeps on giving – Dad wins, the business owner wins and so do their staff and suppliers.
“So, this Father’s Day, think small and you can help deliver big benefits right across the community.”