2020 has certainly been a challlenging year and many of us will be looking forward to a fresh start in the 2021.
As you prepare for a new year in small business, it’s important to take stock of your achievements during the past 12 months and to set your business goals. These goals should be SMART – specific, measurable, achievable, relevant and time-based.
We have put together a few tips to help ensure smooth sailing into the year ahead.
Get on top of your finances
Take some time to put your finances in order by reviewing your financial position, particularly if you have received any COVID-19 assistance such as JobKeeper payments or commercial rent relief, which both end of 28 March 2021.
Follow up any unpaid invoices or outstanding debts to safeguard your cash flow for the start of 2021. Cash flow forecasts can help you identify when you may have extra cash available or experience shortfalls, providing you with warning signs that may help avoid future financial problems. Download our free cash flow forecast template to help you get started.
If you have been time-poor, consider implementing a bookkeeping system or tool to help you manage your finances. So when things pick up in the new year, you’ll be ready to focus on other important things. There are many ways to digitise or automate your business tasks to save time and effort. Implementing new software tools and online apps can help you run your business more smoothly, efficiently and give you a competitive edge.
Review your business and marketing plans
As a business owner, it’s easy to get wrapped up in the day-to-day running of your business and lose sight of your overall goals and customer needs. A lot can change in a year so make sure you revisit your business and marketing plans. Do they need to be updated or changed? The start of the year can be a great time to explore new opportunities to grow your client base and identify solutions for any problematic areas of the business. Forward planning will help you remain focussed and concentrate your efforts on the areas that will have the greatest impact.
Don’t neglect your responsibilities
Make sure you comply with any new or updated regulations that will affect your business.
Know your rights and responsibilities when it comes to customers returning unwanted goods or unsuccessful gifts. To avoid confusion, familiarise yourself with Australian Consumer Law and display a refund policy to inform your customers that you have a clear process when customers return goods.
Make sure your business is protected
Your business may have a wealth of intellectual property (IP) – consider the things that differentiate you from your competitors. By protecting your IP you can stop your competitors copying or stealing your unique ideas. If you’ve developed a new product, service, process or idea, consider registering it with IP Australia.
As a business owner you can also protect your business when buying, selling, leasing or hiring business assets using the Personal Property Securities Register (PPSR). If you’re involved in building and construction, trading valuable second-hand goods, automotive services and selling goods on consignment, the PPSR is particularly beneficial to you.
It’s important to protect your business against cyber security threats. It’s easy to overlook updating your software when you are busy working on other projects, but failing to do so can make your business vulnerable to a cyber-attack and scammers.
Stay on top of the latest trends
The disruption of COVID-19 brought a lot of pain to businesses but has also created new opportunities. For instance, many businesses and consumers are now far more at ease with using digital platforms and while travel is disrupted, there is evidence that consumers are shopping local.
When did you last look at your digital marketing approach to see if it has kept pace with the way people buy today?
Learn something new
There are plenty of free and low cost ways to understand and put into practice the latest approaches to running a small business – from revisiting fundamental business skills including financial management to expanding your digital and strategic skills. Adopting a growth mindset and investing in lifelong learning, no matter how long you have been in business, is key to adapting and thriving into the future.