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How can social media help in E-Commerce sales & marketing?


“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Saibsbury

Social media has become an integral part of most e-commerce businesses. This is because social media can help in understanding customer needs and building brand identity. This can in turn help to drive traffic towards your e-commerce website. Moreover, social media has become a widely accepted platform for people to leave reviews about their e-commerce purchase.

Here are some ways your e-commerce business can take advantage of social media.

Optimize social media posts

Write content that is appealing and relevant to the audience. Incorporate multimedia such as photos or videos so that the content is more engaging. Make the content shareable so that it enhances your search engine rankings considerably.

Engage customers with periodic interaction

Social media serves as an effective medium to gain new customers and also address grievances of existing customers. It can also act as a platform to respond to customer queries regarding a product.


You can also make interactions interesting by asking setting up polls or conducting surveys for your followers. These will guide you in understanding them better.

Use paid advertising options

Using social media ads, you can do customer research to understand their requirements. This can help to target customers based on various parameters such as their demographics, age, location and interests.
You can also run unique promotions or offer discounts through flash sales exclusively on your social media page. This is likely to make your existing customers come back to you more often and stay connected to your social media account.

Integrate social media with website

Use plugins to integrate various social media sharing buttons for each product on your website. It will help customers visiting your website share a product that they interesting on their social media page. The more number of social media sharing options you offer, your new customers count is also likely to increase.

Make use of hash tags

Hash tags are a great way to get your content reach a broad spectrum. These tags also not only get your content organized but also promote interaction with your customers.
However, for best results, do not use too many hashtags with your content. It is advisable to opt for just a couple of them for a single post.

Use blogs to keep customers informed

Have a dedicated blog section on your e-commerce website and make sure to keep it active. You can use your blog to keep customers updated about a new product launch or tips about using an existing product. The blog can also help you to make any company announcements that you have to make for your customers.

An interesting blog can pave way for a lot of discussions through social media either as separate posts or discussions through a single post.


To conclude, more than 80% consumers rely on social media to take informed buying decisions. Thus, social media can help you get builder closer relationships with your customers by engaging in conversations with them or through reviews.

Source: Altius Solution



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