If you saw a brand ignoring its customers or being impolite to them on social media, would you buy from them? Probably not. You might even tell your friends about it and suggest they boycott the brand as well. It’s what we do—we’re all inherently
If you saw a brand ignoring its customers or being impolite to them on social media, would you buy from them? Probably not. You might even tell your friends about it and suggest they boycott the brand as well. It’s what we do—we’re all inherently
Digital marketing is a cost-effective way for businesses to communicate with customers, build brand awareness, and generate sales or leads. It uses digital channels to promote products or services to a target audience. One of the most popular digital marketing strategies is email marketing, which
Parents share content of their children for myriad reasons, including to connect with friends and family, and to seek validation or support. However, some parents also do this for commercial gain. They manage their children as social media “kidfluencers” – allowing them to work with brands
The ACCC continues to support reforms to protect consumers and businesses following a new report into social media services. The report, released today, has highlighted a range of harms to consumers and small businesses occurring across social media services, including excessive data collection practices, lack
As new and exciting tech emerges, new LinkedIn data shows that Australian SMBs are adopting innovative marketing-tech tools such as AI to support their creative marketing during this tough economic moment. The research found that despite the economic upheaval most SMBs are feeling optimistic about
Every year, Australian businesses receive nearly $32 billion in advertising returns from Google Search and Ads. To say Google plays a big role in our small business ecosystem would be a gross understatement. It’s likely that Google Ads has been such a success in Australia because
With the easter holidays almost with us, Marcus Marchant, CEO of Vista has shared his top tips on how small business owners can boost their business this easter. Promote your trading hours A large portion of Australians are unsure about the availability and operational
Here’s a hard truth: People often judge your credibility based on your business website. Extensive research conducted over the years has shown that poor user experience on a website can directly impact sales and affect customer loyalty. A study by Kissmetrics found that not only do 47%
These days, influencer marketing is one of the most buzzworthy strategies in the marketing world. Partnering with influencers can be a great way to raise brand awareness, get your products and/or services in front of a new audience and drive real results for your small
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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