Marketing terms often make it seem like rocket science, but really, marketing is mostly common sense. You’ve likely heard people throwing around the phrase “marketing strategy” as if it’s a highly complex and technical process. But it’s not. Having a marketing strategy means having a
Which businesses we choose to stay with often depends on how they make us feel. A global PwC survey found that 60% of consumers would stop doing business with a brand if they received unfriendly service. It’s no surprise that our fundamental desire for respect drives our
Let’s be real here: There’s nothing more annoying than being blasted with ads everywhere you go, especially when so many brands make unreasonable promises just to get attention. While online and offline promotions are important for brand awareness, today, they aren’t enough to win customers. We have
A new café has opened in town, a manufacturing facility has started a recruitment drive, a business owner is celebrating a milestone and a farming business is trialing a new, sustainable process – it’s all news and these stories have the potential to deliver significant
Small businesses that specialise in design services can learn a lot from Canva – a product that offers simple solutions to advertising and marketing challenges many businesses face. Advertising, branding, and marketing can make or break a business. This digital services sector is home to
Has your small business invested time and money into creating original content but is thus far getting no returns on your investment of resources? If that’s the case, it’s likely your small business content marketing strategy isn’t working. Here are 6 common content marketing SME
Many retailers transform their storefronts for the Christmas shopping season. Magical wonderland settings help customers get in the mood for gift-giving, but COVID-19 could affect customers’ willingness to shop in-store this festive season.To adapt, business owners need to rethink how they can develop unique, omnichannel
Targeted email marketing is an extremely effective way to reach your customers and drive sales. According to one report by consulting firm McKinsey, email marketing is nearly 40 times more effective for acquiring customers than Twitter and Facebook combined. But it’s an art. You need to make
Competition in the digital age is fierce, and today’s consumers demand authenticity. They expect businesses to have similar principles and values they’re able to align themselves with. The only way of ensuring a competitive edge ultimately comes down to distinguishing yourself from every other business
A fantastic product, along with an effective marketing and communications strategy, can pave the way for solid customer relationships. However, your customers can have different interests and requirements. They could be industry experts who already know a lot about what your product does. Your marketing
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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