More Australian households are turning to Google and social media for their shopping needs, revolutionising how businesses connect with customers. According to Statista Research a February 2023 survey of Australian shoppers revealed: Over 50 percent of respondents start their online shopping journey on Google, using
In 2025, success for small and medium-sized enterprises (SMEs) selling online or offering products hinges on their ability to adapt to changing consumer behaviours and embrace innovation. Across all sectors, SMEs face a rapidly evolving landscape shaped by technological advances, shifting customer expectations, and the
A series of rate-holds and trickle-up of wages has seen consumer sentiment increase ever so slightly, and we want retailers to make the most of this opportunity. Australian retailers are gearing up for what promises to be a bustling Christmas sales period. Every year, retailers
Ecommerce marketing company Omnisend surveyed 1,000 Australian adults about their holiday shopping plans and found that 60.6% of Gen Z are buying gifts for themselves when holiday shopping — almost four times the number for Baby Boomers (15.9%) and almost twice compared to Gen X (36.2%). Apart from parents
As we head into 2025, Australian businesses are faced with a rapidly evolving marketing landscape. With advancements in technology and changing consumer behavior, it’s essential for brands to stay ahead of the curve. The next year promises to bring a combination of exciting innovations and
SmallBiz Week is back, and it’s bigger than ever! Now expanding to Sydney for the first time, this event promises to be a game-changer for small businesses looking to grow, network, and gain invaluable insights. If you’re a business aiming to reach your target audience,
Australia’s recent decision to pass the world’s strictest teen social media ban has sent shockwaves through the business and marketing sectors. With the legislation now in place, children under 16 will be barred from using social media platforms, marking a significant shift in how companies
Now that Black Friday has come and gone, Australian small and medium-sized businesses (SMBs) are reflecting on whether it was worth participating, especially given the current economic pressures. With the cost of living crisis affecting both businesses and consumers, new data from Xero reveals the
Australia’s recent legislation banning children under the age of 16 from using social media marks a significant turning point for businesses that rely heavily on influencer marketing and brand ambassadors to target younger demographics. As one of the strictest social media policies globally, this law
Let’s face it – if you’ve been running a small business without a social media strategy, it’s time for a little reality check. Sure, posting the odd photo of your coffee break or the cat who just discovered your office chair is fun. But unless
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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