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Seven Ways to Increase Small Business Efficiency

Inefficiency, like rust, never sleeps, and can suddenly creep into any corner of your business. Vigilance against inefficiency is even more critical for small to medium-sized businesses because margins for error can be thin, and small but steady drains on revenue can suddenly hit a tipping

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Climate change: shifting the economy

The economic impact of climate change is becoming increasingly apparent. The focus is on the increased frequency of climate-related influences, their potential impacts on financial stability and the prospect of an increase in inflationary shocks. Pic: Climate action strikes in Melbourne Source: Global Climate Strike While price increases for

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Customer-driven innovation to scale-up your business

Being the Best is a dangerous myth, and one of the great furphies of small business marketing. Positioning as the Best in your category, falsely assuming that customers are totally rational. That they’ll choose to spend their hard-earned on that perceived value. But for small

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Exceed your marketing goals with digital marketing

SMB owners wear a lot of hats. In addition to the day-to-day function of the business (say, making earrings, fixing pipes or caring for children) they might organise payroll, send emails, do maintenance, manage employees, collect the mail, answer phone calls, take bookings and more.

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A chat with matt paine, key account director

I recently sat down with Matt Paine, News Xtend’s Key Account Director, to find out what he loves about Digital Marketing, why he’s passionate about helping businesses succeed, and what he does when he’s not in the office. Ready to meet him too? Let me

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