Most businesses have website analytics tools embedded in their websites, which enable them to see where visitors are coming from. That’s a good start, but for most businesses, it’s not enough. To understand which of your marketing campaigns and channels are actually generating leads and
Ethics play a critical role in helping us differentiate right from wrong. They guide us toward choices that not only benefit us, but the people around us as well. With businesses having the power to shape economies and impact society, it’s important for them to consider ethical
Digital marketing is a cost-effective way for businesses to communicate with customers, build brand awareness, and generate sales or leads. It uses digital channels to promote products or services to a target audience. One of the most popular digital marketing strategies is email marketing, which
Canva founder, Melanie Perkins, has been crowned Australia’s second-richest woman, with a net worth of $5.27 billion AUD. This incredible achievement has ultimately contributed to Australia placing fifth globally for producing the highest number of female billionaires. That’s according to the latest study from City
Australian small businesses and their employees will take a leading role in the nation’s defence against global cybercrime, with a $23.4 million investment in the national CyberWardens program in this week’s federal budget. The program will create up to 60,000 Cyber Wardens in small businesses
Artificial Intelligence (AI) stocks should now be part of most investors’ portfolios as Big Tech prepare for an AI boom, suggests the CEO and founder of one of the world’s largest independent financial advisory, asset management and fintech organisations. The comments from deVere Group’s Nigel
As employers around the world contend with the greatest workforce disruption in generations, a new global report released today by staffing leader Kelly (Nasdaq: KELYA, KELYB) uncovers a striking disconnect between senior executives and talent. The 2023 Kelly Global Re:work Report finds that most organisations
Australian businesses are paying $5.74bn each year in excess foreign exchange fees, according to new research from Aussie-born payments company Airwallex. The company is calling on the Government to step in and direct the ACCC to prioritise this issue as the costs are hurting businesses
Australian businesses are being warned to make sure their passwords are up to scratch this World Password Day with ‘123456’ and ‘password’ still amongst the most popular choices. The latest data from Microsoft shows hackers are conducting 921 password attacks every second, a 74 per
With inflation and interest rates recently rising to decade-highs, staying on top of cash flow and costs is more important than ever for Australian small businesses. Here are some simple steps you can take to keep your business on track. 1. Get a clear view
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