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How website analytics can boost your sales

A business’ website is often the first point of contact for customers. Based on the messaging presented and the user experience provided by the site, a potential customer may decide to engage with the business further. This can mean signing up for a newsletter, starting

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Is your small business set for 2023? 

The Australian small business sector expects significant changes in 2023. Why is that?  The number of businesses saw an increase during 2021-2022. Business growth was shown across different industries including retail trade, manufacturing, financial and insurance services, education and training and more.  The 2022-23 budget

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Turning an idea into a successful business

Are you a new business owner or the owner of a successful small or family business looking to scale? SmallBiz Week is coming back to Melbourne May 2023 and this year’s feature event is a one-day conference called the SmallBiz Summit. This year the conference

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Advantages of hiring mature-aged workers

Finding the right staff is critical to maintaining a well-skilled and productive workforce. Skills and labour shortages, wage competition, and a shrinking workforce are all reasons to examine your employment practices to ensure you can find your next worker as early as possible. The Australian

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Invest in your most important asset: your people

Around 3 million working-age Australians have low literacy and/or numeracy skills and are at a high risk of poor employment outcomes. The Australian Government’s Foundation Skills for Your Future Program is now offering businesses free reading, writing, maths, English language and digital skills training for

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6 Steps to get the most out of business events

The marketing industry has gone through some big changes in recent decades. In response to rising digital dependency and changing consumer habits, marketers are relying heavily on digital marketing strategies to promote and grow their businesses. But in an increasingly busy world, in-person interactions can be highly

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