Day: 9 December 2021

Low open rate? Follow these 5 email marketing tips

Targeted email marketing is an extremely effective way to reach your customers and drive sales. According to one report by consulting firm McKinsey, email marketing is nearly 40 times more effective for acquiring customers than Twitter and Facebook combined. But it’s an art. You need to make sure that what you’re sending is relevant and engaging (and …

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7 Steps to build your small business’s brand strategy

Competition in the digital age is fierce, and today’s consumers demand authenticity. They expect businesses to have similar principles and values they’re able to align themselves with. The only way of ensuring a competitive edge ultimately comes down to distinguishing yourself from every other business in your industry. More than just a unique identifier, your …

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Top SME management techniques to improve employee productivity

Being a great boss means helping to boost employee productivity and job satisfaction through effective management. Good management techniques involve creating a supportive atmosphere where employees have autonomy and are motivated to excel. We’ve all had bad managers. Ineffective managers might micromanage, be overly controlling, focusing too much on details and what hasn’t gone right, …

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How to claim tax deductions on client gifts

Giving gifts to clients at the end of the year is always popular and may help you retain high value clients and generate more income for your business. Under Australian Tax Office (ATO) rules, gifts given to a current or former client may be deductible at tax time if they are offered with the intention of generating future …

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Top 15 Business new ideas for 2022; for stay-at-home parents

The COVID-19 pandemic has certainly changed the way we live our lives and has even forced many people to consider a career change. However, it has also opened people’s eyes to the opportunities available when it comes to starting a business from home. In particular, there are a lot of stay at home mums and dads …

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NFTs? Here’s why NFTs are not cryptocurrencies

So… what exactly are NFTs? NFTs are essentially digital tokens that carry data and are stored in an immutable blockchain ledger. Its main purpose is to represent assets and prove their authenticity and ownership. Whether the asset exists virtually or physically, the record of its existence can be stored and accessed in a highly secure …

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5 Ways to boost offline sales in an online world

In a world where customers are often driven online to find the cheapest option, it can be hard for bricks-and-mortar businesses to feel they have a fair chance to be competitive. Bricks-and-mortar business can be tough – but there are also some fantastic advantages that might not work for online businesses, particularly in light of recent pressures …

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What is ‘MarTech’ and how can small businesses use it?

MarTech is short for Marketing Technology, and essentially describes the software and tools used to market your business. Technology fuels most parts of the modern business landscape, but it’s particularly popular when it comes to marketing. This is mostly due to the constant need for accurate data to inform marketing decisions, but also the fact that …

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RECEIVE GOVT GRANT OF $10K to $250K*.

Austrade Approved Business Events
AVAILABLE NOW APPLY BEFORE 30th MARCH 2021 (Condition apply)

  • ABF Events are approved and listed below have been certified by Austrade on the Schedule of Approved Business Events.
  • This allows exhibitors, sponsors, delegates and partners to participate in the Business Events Grant Program. Note event bookings need to be confirmed ASAP to participate in the grant program
  • The program provides 50% rebate (based on a minimum spend of $20k) for approved items including ABF event-media packages, exhibition stands, corporate function tables, delegate registrations.
  • Govt Grant applications are now open until the 30 March. Please contact ABF to discuss how we can assist, we have experts to assist grant applications.
  • Grant funding will cover up to 50% of eligible expenditure incurred in participating at pre-approved business-to-business events as buyers or sellers during the 2021 calendar year.  All grant applications must be submitted for approval via the following link: https://business.gov.au/grants-and-programs/business-events-grants
  • For further information please see this fact sheet.