Golf Gods, the Australian brand started by two mates that has revolutionised golf fashion, is celebrating a significant milestone—10 years of groundbreaking growth and daring designs that have captivated both a new generation of golfers and seasoned players.
Founded by Adelaide tradies Dale Smedley and Shaun Trevillian, Golf Gods was born from a desire to create golf apparel that embraces fun and breaks away from the sport’s serious, conservative norms.
“What began as a side hustle with a $2,000 investment packing orders in a shed, has, within ten years, evolved into a leading name in the golf industry, recognised worldwide for its high-quality, unconventional apparel that has been embraced by golfers from 146 countries across the world. Looking back to those early days when we started out of my garage, we never could have imagined how much the brand would take off, but it’s testament to the growing cohort of golfers who are moving away from stiff and almost corporate wear on the golf course,” says Dale Smedley, Co-founder of Golf Gods.
Key facts:
- Golf Gods is marking 10 Years of bold innovation in Golf Apparel, which has seen the duo turning a $2,000 investment into $27 Million
- This signifies a mammoth growth of 13,499x since conception, with the brand now averaging half a million in sales each month
- With a huge social media presence, the duo has captured a wave of Gen Z fans across the world, with a 30% increase in sales of youth-oriented apparel lines in the last two years.
- Starting in a shed packing orders, Golf Gods now has hundreds of thousands of loyal customers across 146 countries and a network of global distributors in North America, Europe, and Asia.
One of Golf Gods’ most significant achievements has been its ability to resonate with the younger generation, particularly Gen Z.
By blending contemporary fashion and popular culture trends with traditional golf apparel, Golf Gods has made the sport more appealing to younger golfers who value individuality both on and off the course. In just two years, Golf Gods has seen a 30% increase in sales of youth-oriented apparel lines —a number that continues to grow thanks to the brand’s consistent, trend-focused product releases and strong social media presence.
“Our journey began with a simple idea, to shake up the golf world and bring something different to the table,” says Shaun Trevillian, Co-founder of Golf Gods.
“For the past decade, Golf Gods has been fearless in pushing the boundaries of golf fashion. We’re proud to celebrate 10 years of making bold, stylish choices that other brands shy away from. One of our biggest achievements has been capturing that younger wave of golfers who are the next generation of golfers, however, we’re also proud to be loved by an older cohort of golfers who don’t take themselves too seriously and aren’t too shy to have a bit of fun”, continued Trevillian.
The brand’s unconventional approach and provocative products, like the Shocker Glove, Miami Vice Summer Nights Polo and Happy Gilmore collection, have become best-selling favourites among golfers who don’t take themselves too seriously – making the pair millions in sales alone.
Their success has also seen collaborations with iconic Australian brands, including West End and Hahn. The team have also successfully worked with the likes of LIV Golf, PGA Tour of Australasia winner Lachy Barker and world-ranking golfers, including No. 1 ranked World Long Driver Colton Castro and American World Long Drive athlete Bobby Ray to create a dynamic four-piece Bobby Ray golf polo collection.
As Golf Gods looks to the future, the company is set on expanding its global footprint. Recent showroom openings in Thailand and the U.S. mark the beginning of a new chapter in the brand’s evolution. Golf Gods is committed to continuing its growth, with plans to explore new markets and push the boundaries of golf apparel further than ever before.
With hundreds of thousands loyal customers across 146 countries and a network of global distributors, Golf Gods has established a significant presence in key regions, including North America, Europe, and Asia. The brand’s international expansion is supported by the opening of a new warehouse in Denver, and a new showroom in Bangkok.
“We are just getting started. With our sights set on further growth in the U.S. and Asia, we’re committed to pushing the limits of what’s possible in golf fashion. Our commitment to innovation and creativity remains at the heart of everything we do, and we’re excited to continue redefining what it means to be a golfer in the modern world and can’t wait to see what the next ten years brings us”, continued Smedley.
