The COVID-19 crisis has thrown up many challenges for people and businesses across the liquor and hospitality sector, but marketing expert Trish Barry has outlined some key pointers for success at this time. Speaking at a webinar for Wine Australia, Barry, whose Mastermind Consulting team
Now, during the time of CV-19, is the time to adopt vertical video and social ads… It’s still too early to say how profound or permanent many changes in marketing practices will be as a result of the COVID-19 crisis. However, we can already predict
Selecting a business marketing strategy can be daunting. With countless marketing tools and features at your disposal, how do you know which strategy offers the most bang for your buck? How should I market my business? When it comes to business marketing, the sky’s the
A strong online presence and consistent brand image can be that one thing keeping you out of your customer’s line of sight. While it is an essential part of doing business, we don’t all have the budget for an in-house graphic designer. Fortunately, with tools
If small to medium businesses could afford to neglect online presence before, now a website becomes the only place to get in touch. Haven’t you changed business tactics yet? You’re risking starting from scratch after the pandemic is over. Our reality today is shaped by
The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk missing out on serious potential for revenue growth and customer acquisition. So what’s hot these days? What do you need to
Photo Credit: pexels For any small business, a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and how they should respond to any negative
In today’s rapidly evolving world of digital marketing, a carefully planned and executed content marketing strategy is very important. Content marketing is especially beneficial if your goal is to increase your website’s organic (naturally derived) traffic. Importantly, a high-quality content marketing strategy can greatly reduce the amount of money your
Social media is one of the most misunderstood aspects of the digital world. Social media is so often associated with connotations of propaganda, privacy infringements, bullying and the demise of youth. Though, one can easily align social media with these issues, it is just so much
SMB owners wear a lot of hats. In addition to the day-to-day function of the business (say, making earrings, fixing pipes or caring for children) they might organise payroll, send emails, do maintenance, manage employees, collect the mail, answer phone calls, take bookings and more.
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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