With the easter holidays almost with us, Marcus Marchant, CEO of Vista has shared his top tips on how small business owners can boost their business this easter. Promote your trading hours A large portion of Australians are unsure about the availability and operational
If you’re buying and selling online, a registered trade mark can be a critical asset for your business. Yet only 4% of small businesses in Australia have a trade mark, and many business owners don’t know it can help them grow and protect their brand.
Every business owner knows that out of a long list of people interested in your brand, only a handful will end up becoming customers. While this can seem normal, the problem starts when, regardless of how hard you try, your marketing falls flat and you never
Unlike your website’s homepage, or other pages where you can find a variety of links directing customers to various places, a landing page is designed for one specific purpose. It’s often created to persuade people to take a specific action, such as registering for an
The pandemic has had a monumental impact on the e-commerce industry, instigating a rapid-fire change in consumer behaviour. Bricks-and-mortar shopping experiences have been replaced with a digital shopping landscape, with more than two billion online shoppers scouring the internet globally for their next purchase. Consumers
Most business owners agree that word-of-mouth recommendations are the best promotions their businesses can receive. No matter how hard you try to nurture potential customers and educate them about your products and services, many will prefer to hear about other people’s experiences with your brand
Marketing terms often make it seem like rocket science, but really, marketing is mostly common sense. You’ve likely heard people throwing around the phrase “marketing strategy” as if it’s a highly complex and technical process. But it’s not. Having a marketing strategy means having a
People in business understand how crucial marketing is. That said, nobody can deny the harsh truth—marketing isn’t easy. Even after planning for months and devoting all your time and resources, a campaign you believed was a fantastic idea can fall flat without making any significant
A new survey of 1,001 Australians released today has revealed how the economic climate and the rise of online shopping will shape spending habits this Christmas – and how Australians are saying ‘no worries’ to slow deliveries. Commissioned by Fluent Commerce, a leading provider of
Ecommerce has long been the most lucrative business model for those looking to try their hands at entrepreneurship. Yet, it’s also one of the most dynamic and demanding sectors to work in. Today, we look at some of the many challenges that come with starting
Small Business Connections (SBC) is a media platform that delivers targeted content, news, industry reports, trends and tips to business owners, entrepreneurs, startups and stakeholders in the SME sector.
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