After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised according to the Australian Ecommerce Report 2023 which was released today by IAB Australia and Pureprofile. The report found that 67% of consumers reporting convenience is still the number one reason for purchasing
As businesses seek innovative ways to optimise their marketing strategies, drive efficiency, and deliver exceptional results, automation offers a promising path forward. Automation tools help marketers focus their time and energy on strategic activities that deliver personalised experiences and drive growth rather than on repetitive manual
Shopify, which powers 25% of all online commerce in Australia, has released The Shopify Australian Retail Report, in partnership with YouGov. As a result of evolving purchasing habits among Aussie consumers, there are six new consumer personas that reflect what Australians are concerned about, where they’re focusing
The new financial year is the perfect time to take stock of what worked and what didn’t in the prior 12 months, identify new areas for investment and improvement, and re-strategise. For many businesses, it’s an essential time to look at the marketing activities that
To stay ahead of the competition in the digital age, it’s crucial to unlock the full potential of your online presence. That’s where search engine optimisation (SEO) comes in. SEO is important for anyone who wants to increase their website’s online visibility. Whether you run
Whether you’re an established business owner or a new entrepreneur, your website is crucial to your success in the digital age. However, it is important to give your target audience appropriate and appealing functionalities that serve their needs. For example, if you’re a restaurant owner, your website
Shopping cart abandonment is a common occurrence in the world of ecommerce. Regardless of how great your product is, or how much value you offer, you may find your website visitors adding items to their carts only to leave without hitting the “buy” button. While
This year’s CommBank Young Hero Awards shines the spotlight on 10 outstanding business leaders from across Australia. These young entrepreneurs, aged 35 and under, are making a positive impact on Australia’s business market while pushing the boundaries of their respective industries. Let’s take a closer
If you saw a brand ignoring its customers or being impolite to them on social media, would you buy from them? Probably not. You might even tell your friends about it and suggest they boycott the brand as well. It’s what we do—we’re all inherently
If you saw a brand ignoring its customers or being impolite to them on social media, would you buy from them? Probably not. You might even tell your friends about it and suggest they boycott the brand as well. It’s what we do—we’re all inherently
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